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Learn to Create Emotionally Engaging Landing Pages with These 4 Examples

You have just three seconds before your prospect loses interest in your page. To keep their attention, you need to show them the future — a future where their life is better, all thanks to your product. Talia Wolf from Conversioner shows us how to win more conversions by first winning people's hearts through emotional targeting.

This Cognitive Bias Will Help You Create More Persuasive Landing Pages

As much as we'd like to think of ourselves as rational decision makers, there are many cognitive biases that can alter the way we see things. Understanding these biases helps you understand your personal decision making processes – but it also helps you create better, more persuasive landing pages.

8 Mobile-Friendly Landing Page Templates Designed With Love

For the second year in a row, Unbounce has teamed up with our friends at ThemeForest to offer designers a chance to show off their best landing page designs. Here are our eight favorite mobile-friendly landing page templates that you can start using right now.

The Noob Guide to Understanding Pay-Per-Click Marketing

Pay-per-click marketing isn't just one of the best ways to drive traffic to your landing page; it's a great way to learn exactly what your customers are looking for, and why. Explore the core concepts of PPC marketing and how they can make you a smarter marketer — and then put your skills to the test in our new PPC quiz!