Your Social Media Campaigns Should Never Skip This One Step [PODCAST]

Are you putting your social media campaigns to the test? Image by timlewisnm via Flickr.

On the surface, running a social media campaign seems relatively straightforward.

Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right?

But if you want to run social media campaigns that actually move the needle for your business and bring you measurable results, then there’s one important step you should never skip:

A/B testing your campaigns.

In this episode of the Call to Action podcast, we speak with Marcus Taylor, founder and CEO of Venture Harbour, about why (and how) you should be testing your social media campaigns.

In this episode you’ll learn…

  • The eight things you should be testing your Facebook ads for.
  • How Marcus used A/B testing to help a blog post go viral.
  • A simple design trick that’ll make your posts really pop in social media feeds.

Listen to the episode

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Mentioned in the podcast

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About Stephanie Saretsky
Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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