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Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement Thumbnail

Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement

Named the #1 most influential PPC expert in the world by PPC Hero in 2016, Microsoft's Purna Virji is on the forefront of what the future could look like for marketers (including how AI will play a part). Watch or read our Q&A to see what Purna says is the best tip for PPC success in 2018, and her take on the biggest mistake she sees on landing pages paired with search ads.
"There Aren’t Enough Qualified Women Speakers" and Other Garbage Excuses for Why Your Marketing Event Isn’t Gender Diverse Thumbnail

"There Aren’t Enough Qualified Women Speakers" and Other Garbage Excuses for Why Your Marketing Event Isn’t Gender Diverse

When I ran Unbounce’s first-ever Call to Action Conference, I invited four women to speak, two of which spoke on a panel. The other seven were — you guessed it — white males. My reason? “There aren’t enough qualified female speakers.” I've come a long way since then (as has Unbounce), and this year we're welcoming 10 extraordinary women (and 10 exceptional men) to the stage. Want to know how we did it? Check out these actionable steps you can take to ensure your next event is safe and gender diverse.
Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit] Thumbnail

Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

Ever set out to launch an epic multi-channel campaign, but get bogged down by bottlenecks and poor planning? We get it — we’ve been there too. Don’t fret! We have just the solution for you: a complete Digital Campaign Launch Kit. Not only will the projections worksheet and marketing brief help to clarify your end goal, they’ll also save you and your teammates some heartache.
Show Me The Money: Attribution and Campaign-Driven Analytics Thumbnail

Show Me The Money: Attribution and Campaign-Driven Analytics

Spending money is easy. The tricky part is knowing where to spend it. Before you can learn how to manage your AdWords budget responsibly, you've got to know which campaigns are driving the most value — and we've got just the worksheet to help.

Why should i use landing pages?

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many … Continued
How To Increase Your PPC Leads in 5 Easy Steps [INFOGRAPHIC] Thumbnail

How To Increase Your PPC Leads in 5 Easy Steps [INFOGRAPHIC]

Just as a personal trainer can help you get your college bod back, there are people who can help you get more gains from your AdWords account. Digital marketing agency SMB Clix helped one of their clients increase their PPC leads by more than 600% and they want to show you how they did it. If you're in need of a new AdWords optimization workout plan, this infographic could be your #swolemate.
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC] Thumbnail

Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]

Quick show of hands: Who likes money? Whoa — that's a lot of hands. Business owners and CFOs alike are all about that bottom line. And stretching the budget is key to prolonged success. When it comes to planning your marketing budget, choosing the right channel to promote your company can be tricky. But with more and more of our time being spent online, it's no surprise that digital is taking over. Google Adwords in particular, when paired with targeted landing pages, can get you the ROI you strive for — we'll show you why in this super fun, data-filled infographic (Sound like an oxymoron? It's not, I swear!).