Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing.
Must be nice, eh?
Most businesses, though, have a much — how shall I say it — slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.
Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.
Well, we’ve got two words for you: Google Adwords.
Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.
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