[Infographic] Love PPC? You Should Love Landing Pages Too

If you’re one of the many marketers or business owners who’ve tried to use PPC to promote your company, product or service, then you may be familiar with the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the results you’d hoped for.

You probably suffered from one of two things:

  • A poor quality score, which means you won’t have got many clicks on your ads and your cost per click was high.
  • A poor conversion rate, which means the people that did get through to your destination page didn’t find what they were expecting.

You can solve both of these problems by using targeted, promotion-specific landing pages for your PPC campaigns.

The infographic below introduces the concept, and the article that follows (link at the bottom of this post) explains it in detail.

Read the full article about Landing Pages for PPC

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Helen @ Cucumber Marketing Inc.

    You guys are killing me with your graphics. Very cool! Great post.

  2. Sarah Clachar

    Great simple diagram of the difference between a focused landing page and using the home page as a landing page. I will hang on to this one!

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    […] Love PPC? You Should Love Landing Pages Too. […]

  4. eUKhost Ltd

    That’s a great informative and descriptive diagram. I have read many good articles on PPC and I really accept the fact that PPC can help in improving your site traffic and sales. But, I also believe that PPC cannot be compared with SEO. I personally believe that SEO is much more beneficial in the long run. Pay-per-click campaigns can offer you instant benefits until you are paying. Once you stop paying for it, you will see the difference in the sales and traffic graph. But, it is completely different with SEO, though it is a time consuming method, but it can offer you genuine customers through search engines in long run and that’s without paying a single penny.

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    Landing pages ensure that the client chooses to perform an action compatible with our “business” plan.

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