If you’re one of the many marketers or business owners who’ve tried to use PPC to promote your company, product or service, then you may be familiar with the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the results you’d hoped for.
You probably suffered from one of two things:
- A poor quality score, which means you won’t have got many clicks on your ads and your cost per click was high.
- A poor conversion rate, which means the people that did get through to your destination page didn’t find what they were expecting.
You can solve both of these problems by using targeted, promotion-specific landing pages for your PPC campaigns.
The infographic below introduces the concept, and the article that follows (link at the bottom of this post) explains it in detail.
