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  • [Infographic] Love PPC? You Should Love Landing Pages Too

    If you’re one of the many marketers or business owners who’ve tried to use PPC to promote your company, product or service, then you may be familiar with the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the results you’d hoped for.

    You probably suffered from one of two things:

    • A poor quality score, which means you won’t have got many clicks on your ads and your cost per click was high.
    • A poor conversion rate, which means the people that did get through to your destination page didn’t find what they were expecting.

    You can solve both of these problems by using targeted, promotion-specific landing pages for your PPC campaigns.

    The infographic below introduces the concept, and the article that follows (link at the bottom of this post) explains it in detail.

    Read the full article about Landing Pages for PPC

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner