If you’re one of the many marketers or business owners who’ve tried to use PPC to promote your company, product or service, then you may be familiar with the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the results you’d hoped for.
You probably suffered from one of two things:
- A poor quality score, which means you won’t have got many clicks on your ads and your cost per click was high.
- A poor conversion rate, which means the people that did get through to your destination page didn’t find what they were expecting.
You can solve both of these problems by using targeted, promotion-specific landing pages for your PPC campaigns.
The infographic below introduces the concept, and the article that follows (link at the bottom of this post) explains it in detail.
Comments:
Helen @ Cucumber Marketing Inc.
You guys are killing me with your graphics. Very cool! Great post.
Oli Gardner
Thanks Helen :)
Sarah Clachar
Great simple diagram of the difference between a focused landing page and using the home page as a landing page. I will hang on to this one!
The Best PPC Blogs – The Definitive List of Pay-Per Click Blogs
[…] Love PPC? You Should Love Landing Pages Too. […]
eUKhost Ltd
That’s a great informative and descriptive diagram. I have read many good articles on PPC and I really accept the fact that PPC can help in improving your site traffic and sales. But, I also believe that PPC cannot be compared with SEO. I personally believe that SEO is much more beneficial in the long run. Pay-per-click campaigns can offer you instant benefits until you are paying. Once you stop paying for it, you will see the difference in the sales and traffic graph. But, it is completely different with SEO, though it is a time consuming method, but it can offer you genuine customers through search engines in long run and that’s without paying a single penny.
IT Support Miami
Landing pages ensure that the client chooses to perform an action compatible with our “business” plan.
online casino
I enjoyed your entries on Toxic Words – such great thoughts and a wonderful reminder to watch the words I use – to be positive and kind and use words to build up rather than tear down. :)
Agen Bola Ligabet88 Promo Bonus 100% IBCBET SBOBET 368BET
information that you provide is very useful for me, hopefully hereinafter also useful information.
sbobet
SBOBET Casino di sini adalah untuk membuat prediksi dari permainan lebih menarik dan dapat bertaruh hasil dari permainan.
Promo Bonus 20%
We appreciate you one more amazing write-up. Where by different could anyone wardrobe types of information and facts such a great strategy associated with composing? I get a presentation pursuing full week, that i’m within the try to find similarly info.
video bokep
I enjoyed your entries on Toxic Words – such great thoughts and a wonderful reminder to watch the words I use – to be positive and kind and use words to build up rather than tear down.
Foto Bugil
Hello gan dara aaye !! Guy , tayọ , julọ ..I yio bukumaaki rẹ sii ki o si ya awọn kikọ sii pẹlu? Emi si yọ lati wa jade pupo ti wulo Alaye nibi ni post , a fẹ ṣiṣẹ jade siwaju sii ogbon on yi iyi , o ṣeun fun pinpin, googd rẹ awọn bulọọgi