Why Collecting Data Is the Most Important Part of Lead Generation
How do you ensure your lead generation meets the needs of the people who might become long-term customers? It all comes down to one thing: creating data-driven personas.
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Ask a CRO Expert: What Should I Be A/B Testing?
When Michael Aagaard takes the stage at the upcoming Call to Action Conference in September, he'll do a deep dive into A/B testing that you won't want to miss. As a sneak peek, Michael runs us through the importance of establishing a hypothesis for your A/B tests, and how to establish that hypothesis using conversion research.
Landing Page Copywriting Secrets the Pros Never Share
If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert? You could shell out well over $1000/hr to hire Joanna Wiebe, Henneke Duistermaat, Demian Farnworth and Amy Harrison. Or you could learn all their favorite formulas, fo' free. Right now.
What Are Your Marketing Predictions for 2015?
With every new year comes a slew of marketing “predictions” posts. While we have our own ideas, we’d much rather hear from our fellow comrades in the marketing trenches. What do you predict will shape the year ahead?
Everything You’ve Been Told About Copywriting is Complete Nonsense
We no longer live in the Mad Men era, so why should you follow Ogilvy's advice when writing landing page copy? In this post, conversion copywriter Joanna Wiebe sets the record straight by challenging an old copywriting “best practice.”
Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack
Copywriting is all about sweating the small stuff. Here's a dead simple landing page copy hack that can increase your conversions by at least 15%
![How Marketing Automation Boosted Lead Response Time by 94% and Quadrupled Sales [Case Study] Thumbnail](https://unbounce.com/photos/marketing-automation-8501-386x165.jpg)
How Marketing Automation Boosted Lead Response Time by 94% and Quadrupled Sales [Case Study]
There's lots of hype about marketing automation, but what can it do for your conversions? Here's how one company used marketing automation software to help narrow the gap between generating leads and generating revenue.
Don’t Learn to Code: 10 Essential Tools That Help Marketers Focus on Marketing
There's been lots of talk lately about marketers learning to code, but we prefer tools that allow marketers to focus on what they're good at: increasing conversions. Here are some favorites.
I’m a Marketer, Not a Growth Hacker: A New Year’s Resolution
Are you a Growth Hacker? Or simply a Smart Marketer? We close out the year with some inspirational words for marketers of all stripes.
5 Ways You’re Screwing Up Your A/B Testing (& what to do about it)
How can your A/B testing actually boost your bottom line? Watch and learn as we take a look at 5 a/b testing conversion killers and teach you how to avoid costly mistakes!