CASE STUDY: Creating an eBook as a Lead Capture Prize
The story of how we created our 101 Landing Page Optimization Tips eBook in 24 hours.
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How Do You Write the Perfect Headline?
A headline has one objective: inspire the reader to read the next line. How do you write the perfect headline? Which headline writing technique works the best? This guy has 25 years experience in the biz. He'll tell you.
12 Posts To Perfect Your Customer Testimonials
Customer testimonials can set you apart from your competitors & reassure nervous buyers. Here are 12 posts to make your customer testimonials more effective.
Social vs Search in a Mexican Wrestling Match [Infographic]
When it comes to deciding which marketing method to use, it's not always clear which is best. This post will teach you the balance between social and search marketing.
32 UX Posts to Hit Your Conversion Targets
User Experience (UX) and design are all about helping users achieve their goals, usually more important with long B2C ecommerce flows, or product design - also known as User Centered Design (UCD).
How Clean are Your A/B Tests? A Testing Hygiene Checkup
How is your A/B Test Hygiene? For an A/B test to be meaningful and insightful you should follow these rules to keep your insights and data clean.
45 Awesome Posts on A/B, Multivariate, and Usability Testing
The following awesome posts from 2011 will help you learn more about A/B testing, multivariate testing, and usability testing for copy, design, landing pages, PPC, and much more.
![[Experiment] How AI is Changing the Way We Optimize at Unbounce Thumbnail](https://unbounce.com/photos/Blog_SmartTraffic_Header_1130x484-1-386x165.jpg)
[Experiment] How AI is Changing the Way We Optimize at Unbounce
15 variants. Two hours. Here's what we learned in our experiment using Smart Traffic to optimize two Unbounce landing pages.
How to Create a High-Converting Book Landing Page (and Find More Readers)
How do you find new readers for your book? Reedsy's Jenn Gott shows how smart use of landing pages can help publishers and authors find new audiences online.
4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
To wrap up the year, we're revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we'll talk about how you can best apply these lessons in 2020 and beyond.