Social vs Search in a Mexican Wrestling Match [Infographic]

social vs search marketing

Mexican wrestlers and stats! This is going to be fun. So get your mask and stretchy pants on and prepare for a fight between social media and search marketing.

As legendary ring announcer, Michael Buffer would say, “Let’s get ready to rumble!” Or “Vamos a estar listos para la pelea” in Spanish…

Round 1 – Who’s Best at Lead Generation

Alright, here we go. Social comes out swinging with a few B2C lead gen elbows to the chest, pushing Search back against the ropes. The Social followers in the crowd are chanting 34% is better than 24% Search sucker! Search spins out and clothes-line’s Social onto his back, then stamps his B2B SEO authority on Social’s chest.

Trying to finish, Search bends Social into an arm lock, eliciting a Mexican scream that translates roughly to “#$!*#$%”. Could this be a first round win? BNo, Social wriggles free and gets to his feet, saved by the bell.

Round Winner: Search

Round 2 – Who’s Best at Brand Awareness

After a bit of coaching from the Social corner (“His head is where he’s weakest. He couldn’t brand his way out of a wet paper bag.“)

Search comes out fast this time, taunting Social with comments like, “I get way more organic traffic than you, exposing our brand to thousands of searchers!

Social head-butts Search while the ref isn’t watching, then reminds Search that social media can have a real conversation with people, building brand awareness and fans at a much faster pace. Plus, they don’t get dinged by Google’s silly animal names like Panda. As Search stomps around embarrassed by the verbal beating, Social takes advantage to pick Search up and slam him head first into the canvas with an epic pile-driver!

Round Winner: Social

Round 3 – Who’s Best at Local Business Visibility

Search trumps Social for finding local businesses by a whopping ratio of 38 to 3 and unleashes a series of elbows to the crouched back of Social, picks him up, swinging him in a circle before throwing him out of the ring.

hulk hogan
(Image source)

The Social corner, towel in hand, is ready to end it all, when Social crawls his back through the ropes and sneaks in a dirty below-the-belt knee to Searchs’ groin, which get’s him through to the end of the round.

As he staggers back to his corner, Search manages to wind his arm in a circle up to his ear to rouse the crowd. Hulk Hogan would be proud.

Round Winner: Search – by a country mile

Round 4 – Who’s Best at Interactivity

This is an easy one for Social. Search has no skills when it comes to interacting with searchers, he doesn’t even know who his visitors are (he beat up Analytics in an earlier bout, and they’re not on speaking terms).

Social is a new man (64% to 35% of fans in the crowd are in favor of Social), he climbs to stand on the corner of the ring as the crowd goes wild. A few bounces on the ropes later, Social spins through the air to smash Search with a body slam, pinning him to end the fight. But just as the count nears 3 to give Social the victory, another wrestler jumps the ropes and smashes the back of Social with a chair!

What is this? The WWE? The ref pushes him out of the ring, just as the bell sounds for the end of the fight.

Round Winner: Social

The Winner

The judges tally their scores and the ref announces a tie, bringing boos and beer cups into the ring. Nobody likes a draw. But what is this? Search and Social are hugging and figure they’d be better off starting a tag team as Search mentions that the engines are starting to include social scoring into their algorithm.

In fact 50% of the crowd now admits that they use both methods together and that Social has had an impact on their Search results.

Start using social and search together. It’s a winning combination.

social-vs search-infographic-560
Infographic by MDG Advertising

Enjoy the story?

Jump into the comments, and give your thoughts on the fight and how you are using social and search together. See you there…


Share these stats with your followers so you look like the first to know. And don’t worry, you can change the tweet text before it goes out.

  • 36% of customers rely on search engines to find other local businesses; 1% rely on social media
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  • 50% of marketers say social media has impacted their SEM
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  • 65% of marketers say they use social media for interactive marketing
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  • 57.4% of B2B businesses say SEO has the biggest impact on lead gen goals
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  • Top benefits of social media are greater brand exposure & awareness
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— Oli Gardner

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About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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