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2010 New Year’s Marketing Resolutions – You Know Your Landing Page is Fat When…

In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym. … Continued

5 Post-Conversion Strategies to Increase Customer Lifetime Value

Conversions aren't a one-time affair – smart marketers lay the foundation for ongoing relationships with their customers. Here are five powerful post-conversion strategies for boosting customer lifetime value.

15 Ways to Increase Trust in Your Landing Pages

Web visitors are a fickle bunch. They’ll stop by your landing page after becoming interested in your banner ad or Google AdWords ad, and then they’ll put on their “Judge Every Book By It’s Cover” hat and give you roughly 5 seconds to impress them. If an FBI agent appeared at your door in t-shirt … Continued

How Much Do You Know About Conversion Marketing, Really?

The conversion marketing space is filled with buzzwords and best practices. But what do they really mean? Test your knowledge with The Conversion Marketing Glossary and quiz.

Marketing Webinars Calendar – A Complete List of Upcoming Events & Archived Recordings

Ever wanted to do a bit of learning and didn’t know where to go to find a kickass marketing webinar? That’s no longer a problem. This is the best collection of marketing webinars available anywhere. Upcoming Marketing Webinars Remember to add a link in the comments if you are hosting a marketing webinar or you … Continued

7 Clever Ways You Can Increase Your Email Opt-ins and Get More Subscribers

Email is the top channel for delivering marketing messages. In fact, 77% of consumers prefer to receive permission-based marketing communications through email. Let's look at 7 ways that you can increase your email opt-ins and get more subscribers.

Best Practices in Conversion Rate Optimization Debunked

While there is plenty of room for intuition, gut instincts and so called "proven" conversion rate optimization principles still need to be put to the test. Watch & learn as we tackle some commonly held beliefs that you should be testing.

7 Guaranteed Ways to Make Your Customers Leave Your Landing Page

It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page. I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going to … Continued

Boost Conversion Rates With Purlém

The Landing Page Optimization Process [Infographic]

Landing page optimization is all about making your pages perform better by hypothesizing how the context of use could be improved with regard to how your visitors are experiencing your landing page. Learn about the process with a case study infographic.

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