How Much Do You Know About Conversion Marketing, Really?


The online marketing world is filled with stuff. I don’t mean crap, though some of it certainly is. I mean stuff. Words, pictures, videos. That stuff takes the form of more stuff. Blog posts, webinars, ebooks, case studies, ultimate guides, how-tos, infographics. Big stuff, small stuff. Big stuff made up of small stuff.

We call this stuff content. And there’s a lot of it out there. Every two days we create as much content as we did in all of human history blah blah blah…

My point is that with so much content out there it’s hard to know where to start and what to trust. And this is especially true in the conversion marketing world, where everyone seems to be spouting the same buzzwords and best practices without taking a step back to think about what all this stuff really means.

So in an effort to help conversion-centered marketers separate the signal from the noise we’ve created…yup, more stuff!

The Conversion Marketing Glossary

The Conversion Marketing Glossary is a hub for all the terms, concepts, advice and resources you need to improve your conversion rates. Ever have a hard time explaining to a colleague or client why your landing pages shouldn’t have a navigation bar? (duh, it’s all about Attention Ratio)? Need a cheat sheet for formulating a solid Test Hypothesis for your next A/B test? There you go!

The glossary was designed as a one-stop shop for conversion marketing knowledge, featuring explanations of almost 100 marketing terms (and counting!), plus helpful links and videos from marketing experts like Brian Massey, Joanna Wiebe, Sean Ellis and Oli Gardner.

The Conversion Marketing Quiz

Feeling pretty confident about your conversion chops? You can test your nerdiness with the Conversion Marketing Quiz and prove just how brilliant you are.

This is just phase one of what we hope will be a constantly evolving ecosystem so let us know what you think in the comments below. In the meantime, we hope the glossary makes the conversion marketing world a little less noisy and lot more delightful. And stuff.

— Dan Levy

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About Dan Levy
Dan Levy is Unbounce's former content director, heading up our company-wide content strategy and the awesome team behind it. A journalist by training and a marketer by accident, he previously served as Editor of the award-winning online magazine Sparksheet, as a political reporter in Washington and as a research assistant at the Berkman Center for Internet & Society at Harvard University. You can follow his musings on media old and new on Twitter: @danjl