Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
No one wants to feel like they’re being sold to – so in this episode we chat with Enchanting Marketing's Henneke Duistermaat about which words you’re better off avoiding if you want to write copy that converts.
Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.com … Continued
Boost your copy with conversion copywriting—the secret sauce that transforms words into powerful calls to action. Turn your readers into loyal customers with this essential ingredient.
Writing a high-converting landing page headline can be tough. Why force yourself to write headline copy from scratch when you’ve got 5 headline formulas to get you started and that you can test?
We’ve gathered the best 10 posts on conversion copywriting by the best in the business. Soak up the knowledge and you will be writing for conversion like Shakespeare wrote sonnets.
Marketing is like martial arts. You can grow by taking aggressive action, or you can step back and target "pressure points" by finding small tweaks that create big wins. The same is true of your copywriting, so take heed of these five simple techniques for crafting compelling copy.
We no longer live in the Mad Men era, so why should you follow Ogilvy's advice when writing landing page copy? In this post, conversion copywriter Joanna Wiebe sets the record straight by challenging an old copywriting “best practice.”