[PODCAST] Why These Words Make Copywriting Experts Cringe

Is your copywriting making prospects cringe?

If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on their landing pages?

On this episode of the Call To Action podcast, we chat with Henneke Duistermaat of Enchanting Marketing about her recent blog post and her disdain for certain overplayed marketing terms.

No one wants to feel like they’re being sold to – Henneke discloses which words you’re better off avoiding if you want to write copy that converts.

Tune in to learn…

  • How to carry on the conversation that’s happening in your readers’ heads.
  • How to write convincing and honest copy by being super specific.
  • How to make sure your testimonials don’t come across as cheesy or fake.

Listen to the episode

Listen on iTunes.
Prefer Stitcher? We got your back.

Help us out!

If you enjoyed the podcast and have a minute, please rate and review us on iTunes for the chance to win some sweet prizes.

We’d really love to hear what you think – and it won’t hurt our iTunes ranking, either.


Mentioned in the podcast

— Stephanie Saretsky


default author image
About Stephanie Saretsky
Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
» More blog posts by Stephanie Saretsky