Site Search

Raise Your Marketing IQ at CTAConf 2019 Thumbnail

Raise Your Marketing IQ at CTAConf 2019

Work smarter, not harder. Call to Action Conference 2019 explores six core elements of "Marketing IQ" with 20 expert speakers and leading marketing minds.
11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool] Thumbnail

11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool]

If your perception of a popup is one of those ugly Wordpress template type things with three big green checkmark bullet icons, then you need to read this post and use The Popup Delight Equation. It's a heuristic-based interaction and design formula to help you avoid the fundamental mistakes that most popup designers make. It's not hard to be delightful, it just needs a little guidance and a dose of design theory.
437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme? Thumbnail

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

At the fourth annual Call to Action Conference, 437 savvy digital marketers went head-to-head with a machine learning algorithm to predict which landing pages converted above and which converted below industry averages. Who reigns supreme? The answer provides us with a glimpse into the future of digital marketing and how artificial intelligence will help us become smarter, more effective marketers.
Highlights (And Recordings) from CRO Day 2016 Thumbnail

Highlights (And Recordings) from CRO Day 2016

What do bear costumes, “artisanal” moustache wax and protecting the grandmas of the world from shady marketing tactics have in common? CRO Day 2016, of course: a full day of online events dedicated to upping your optimization game. And if you missed it (or you were there, but not sufficiently caffeinated), don’t fret — we recorded it for you. Every. Last. Gold. Nugget.
The Definitive Guide to Agency Marketing Automation Thumbnail

The Definitive Guide to Agency Marketing Automation

Agency life is hard work. You spend so much of your time getting results for your clients that often simple tasks — such as implementing email automation workflows — fall by the wayside. Not anymore, my friends! This step-by-step guide will help you set up effective workflows to nurture your leads all the way from interested contacts to happy customers. Because no lead should be left behind.
The Case Against Negative and Fear-Based Headlines Thumbnail

The Case Against Negative and Fear-Based Headlines

“You’re missing out on conversions! You’re wasting thousands of dollars!” No marketer is above using negative and fear-based content to get more eyeballs on their content. At the end of the day, it just works. But are you trading clicks and shares for the empowerment of your readers?