Site Search

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme? Thumbnail

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

At the fourth annual Call to Action Conference, 437 savvy digital marketers went head-to-head with a machine learning algorithm to predict which landing pages converted above and which converted below industry averages. Who reigns supreme? The answer provides us with a glimpse into the future of digital marketing and how artificial intelligence will help us become smarter, more effective marketers.
Highlights (And Recordings) from CRO Day 2016 Thumbnail

Highlights (And Recordings) from CRO Day 2016

What do bear costumes, “artisanal” moustache wax and protecting the grandmas of the world from shady marketing tactics have in common? CRO Day 2016, of course: a full day of online events dedicated to upping your optimization game. And if you missed it (or you were there, but not sufficiently caffeinated), don’t fret — we recorded it for you. Every. Last. Gold. Nugget.
The Definitive Guide to Agency Marketing Automation Thumbnail

The Definitive Guide to Agency Marketing Automation

Agency life is hard work. You spend so much of your time getting results for your clients that often simple tasks — such as implementing email automation workflows — fall by the wayside. Not anymore, my friends! This step-by-step guide will help you set up effective workflows to nurture your leads all the way from interested contacts to happy customers. Because no lead should be left behind.
The Case Against Negative and Fear-Based Headlines Thumbnail

The Case Against Negative and Fear-Based Headlines

“You’re missing out on conversions! You’re wasting thousands of dollars!” No marketer is above using negative and fear-based content to get more eyeballs on their content. At the end of the day, it just works. But are you trading clicks and shares for the empowerment of your readers?
The 4-Hour Website Optimization Challenge: What Would the Experts Do? Thumbnail

The 4-Hour Website Optimization Challenge: What Would the Experts Do?

There are no hacks when it comes to conversion rate optimization. No shortcuts. Just hard work and continuous testing, analyzing and iterating. But few of us have the time to plan and execute a proper strategy — even if we do have the necessary skills and resources in place. So we asked the experts: Is it possible to generate a sustainable lift for a website in just a few hours? Their answers might surprise and inspire you.

The Weird and Wonderful Ways You Never Thought to Use Landing Pages

The best landing pages are designed to serve a single campaign goal; this focus is what makes them so indispensable to lead generation campaigns. But it also makes landing pages great for so many other things — here are the weirdest and most wonderful examples we found.
The 16 Best Digital Marketing Conferences of 2016 Thumbnail

The 16 Best Digital Marketing Conferences of 2016

Sometimes in order to level up, you need to step away from your desk and leave your daily routine behind. This is why we’ve curated a list of the best marketing conferences of 2016. It’s time to get an edge on the competition.