How to Write A Landing Page: Slang, Emojis, and Memes—Oh My!
Your brand tone is casual, but how do you best portray that within your copy? We’ll walk you through the best practices for using slang on your landing pages.
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The ultimate guide to creating (and optimizing) a value proposition
It’s one thing to understand your brand’s overall value to your customers. It’s another to craft a clear message that works in multiple contexts. We'll break down value propositions and how they can help lift your landing page conversions.
A Practical Marketers Guide to Writing for Conversion
If you wanna know what messages to put on your homepage or landing page, and write great copy, swipe it from your visitors, customers and prospects. Follow this 4-step plan to learn how it's done.
The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)
Privacy regulations. AI copywriting. New landing page strategies. It's been a busy year. Make the most of the latest marketing trends in 2022.
10 Free Marketing Ebooks That Will Make You a Better Marketer in 2016
The holidays are a time for decompressing, spending time with loved ones and overeating. But they’re also a time to clear your mind and make way for new resolutions and new beginnings.
So why not curl up by the fire with your e-reader and read one of these actionable marketing ebooks?
29 Landing Page Reviews That Show Why Clarity is the Key to Conversion
Clarity is one of the most important aspects of a high-converting landing page, yet so many pages are confusing. Oli Gardner critiques 29 landing pages that *clearly* leave something to be desired so you know what NOT to do.
12 Experts on Why Every Marketer Should Care About Conversion
To celebrate the launch of our first-ever Call to Action Conference, we spoke to 12 CRO thought leaders about where conversion rate optimization and landing pages fit into the rest of their marketing mix. Here's what they had to say.
15 Marketing Fails That’ll Make You Pee Your Pants
A collection of 15 hilarious & unfortunate marketing fails that will make you do either one of two things: pee your pants laughing or double #facepalm. Enjoy, cringe, laugh, cry.
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