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  • 15 Marketing Fails That’ll Make You Pee Your Pants

    Need I say more? (Source)
    Need I say more? (Source)

    Every now and then, you need to look at some really bad marketing a) to know that you’re doing it right b) to make yourself feel better and c) to laugh at the incredible faux pas that marketers, advertisers and magazine editors make because they #fail to check their work.

    So as a follow up to my last marketing fail post – 15 Legendary Marketing Fails – I’m going to expose a few more marketing blunders.

    • The Thank You Captain Obvious Fail: When you sarcastically thank the marketeer for telling you something you already knew.
    • The Oxymoron Marketing Fail: a self contradictory phrase that disappoints or just plain dosen’t make sense.
    • The Ad Placement Fail: When combining your ad with another causes chaos or when placement within the ad causes chaos.
    • The Copywriting, Punctuation or Grammar Fail: You should have gotten someone else to proof your ad.

    Enjoy!

    Thank You Captain Obvious

    1. Pizza Hut Has Pizza Folks (just in case you didn’t know)

    Pizza Hut, you have…dare I say it… pizza? No way! I would have NEVER guessed.

    Marketing Fail

    Oxymoron Fails

    2. Always Open. PSYCHE!

    They’re always open. Except when they’re closed.

    Marketing Fail

    3. Lemonade forever? Just kidding.

    Maybe they were trying to reference the Beatles, but don’t tell us it’s forever and then take it back. That’s just mean.

    Marketing Fail

    Ad Placement Fails

    4. The future is what?

    Come on now, these babies are too young for that.

    Ad Placement Fail

    5. What do you sink about this ad placement?

    Sure we all loved the movie the Titanic, not so sure if we are sold on making it a reality.

    Ad Placement Fail

    6. Free Diabetes

    Free Diabetes with my soda? Of course. Why wouldn’t I?

    Ad Placement Fail

    7. This ad placement was rather unfortunate…

    When it comes to this ad, we are going to go with a solid no.

    Ad Placement Fail

    8. Match.com, your message didn’t match

    Just the ad you wanted to see after you watched the movie The Breakup.

    Ad Placement Fail

    9. Ad placement chaos

    Dear Editor-In-Chief, this article really dosen’t go well with the ad.

    Ad Placement Fail

    10. Parents Magazine Fail

    Parents magazine really should pay more attention to its sticker placement. And this is on the front page too. Talk about embarrassing.

    Ad Placement fail

    Copywriting, punctuation & Grammar Fails

    11. Writing web copy for a newspaper?

    It just not the same.

    Copywriting Fail

    12. Rachel Ray’s secret to a good meal

    This is why punctuation matters.

    Marketing Grammar Fail

    13. Copy Fail

    If that copy was a call-to-action on a landing page, then the conversion rate would be 0%.

    Copywriting Fail

    14. Apostrophe Catastrophe

    We get it, the accent in your name is your brand, but that glaring punctuation is definitely not.

    punctuation fail

    15. YOU’RE doing it wrong

    Cheaper than Cheaper? Cheaper than Cheap would have done just fine. And although I’ll be saving, I won’t smile until you learn how to write “you’re” properly.

    grammar fail


    — Stefanie Grieser


    About Stefanie Grieser
    As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.
    » More blog posts by Stefanie Grieser