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Why People Just Aren’t That Into Your Landing Page [PODCAST]​ Thumbnail

Why People Just Aren’t That Into Your Landing Page [PODCAST]​

Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. In this episode of the Call to Action podcast, we discuss how tapping into your customer's emotional needs can make your landing pages more powerful.
How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages Thumbnail

How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Your AdWords campaigns often result in phone call inquiries, which can be especially lucrative because prospects are often already at the bottom of the funnel if they reach out. But without proper tracking in place, you'll never know whether calls are actually resulting in sales. Luckily, there's a solution — and it can tell you which ads, landing pages and keywords and working best.
Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History Thumbnail

Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History

No matter who you’re voting for in the 2016 US election, we can all agree on one thing: more than ever before, campaigning has become digital. We’re talking pop-up CTAs, Twitter campaigns and fast-paced optimization. In fact, digital marketers can learn a lot about each candidate’s campaign funnels, which is why we’re tearing them down for you (with the help of 18 expert CROs). Take a look for yourself, and get inspired for your next optimization experiment.
10 Actionable Marketing Blog Posts You Missed in 2015 Thumbnail

10 Actionable Marketing Blog Posts You Missed in 2015

The Unbounce marketing team has both written and read tons of actionable, thought-provoking marketing blog posts this year. We’ve selected the crème de la crème — posts that are the exact remedy to get your brain stimulated and on track for 2016.
10 Free Marketing Ebooks That Will Make You a Better Marketer in 2016 Thumbnail

10 Free Marketing Ebooks That Will Make You a Better Marketer in 2016

The holidays are a time for decompressing, spending time with loved ones and overeating. But they’re also a time to clear your mind and make way for new resolutions and new beginnings. So why not curl up by the fire with your e-reader and read one of these actionable marketing ebooks?