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We Hate Autoplay Too: 3 Experts on Landing Page Video Best Practices

Do autoplay videos annoy users so much that they'll bounce? Three landing page video experts answer this and other questions to help you make the most of your investment in a landing page video.

How Website Exit Popups Can Make Your Offer More Persuasive

When a high percentage of visitors abandon your landing page, you need a trusty sidekick to swoop in and make your offer more persuasive. Learn how to use exit overlays to sweeten the pot and capture conversions that were otherwise lost.

3 Conversion Psychology Principles to Test on Your Landing Page

If you don't understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages

There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.

How to Gather Customer Insights to Increase Landing Page Conversions

Before driving traffic to your landing page, make sure it actually addresses your prospects' needs. Here are five ways to collect customer insights that will help you frame your offer for more conversions.

6 Things I Do to My Landing Pages When My Conversion Rates Suck

If your landing pages aren't converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck.

5 Embarrassing Habits That Keep Your Emails From Getting Clicked

Bad email marketing bombards our inboxes every single day. Here's how to make sure your emails get opened – and inspire action.

Size Matters: The Long and Short of Conversion Marketing

Ever wonder “Does size matter?" when it comes to your landing pages, emails, blog posts and other parts of your conversion marketing mix? Here's everything you need to know about the "long vs. short" debate.

How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study]

Giveaways are everywhere these days, but most marketers have no clue how to run them. Here's how to make sure your next giveaway campaign drives conversions AND revenue.

Why Did Google Disapprove My AdWords Ad?

Frustrated by Google rejecting your AdWords ads? Don't fret – we break down the most common reasons for disapproval and explain how to get your ads and landing pages out of the doghouse.

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