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Build Landing Pages Powered by User Testing

Implement these 3 user testing tactics to your landing pages and you'll be on your way to conversion greatness. As a bonus you'll find some brand spanking' new A/B testing inspiration. #winning

7 Real World Landing Page Metaphors – A Marketing Field Trip

Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip. My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post. Armed with my … Continued
The ultimate 49-points landing page checklist Thumbnail

The ultimate 49-points landing page checklist

It's easy to run a marketing campaign that doesn't deliver the results you're hoping for. But it doesn't have to be that way. Use this checklist to whip your landing page into shape.

Why I Used to Hate Landing Pages…

Why landing pages are a good thing and why conversion centered design doesn't have to be in opposition to user centered design. A lesson learned from working with UX, design and business.

75 Top Marketing Blogs to Make Your RSS Reader Fat!

Wanna learn more about new online marketing strategies? Good luck! The thing that gets most people is that the most informative blogs are also the ones that put out a mass number of posts per day, which is hard to keep up with. This is why I'm sharing the 75 best marketing blogs with their RSS feeds.