PPC keyword research: How to build winning campaigns in 2025
The most effective paid campaigns are comprised of the right keywords. This guide will teach you the basics of PPC ads and how to do keyword research.
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Improve Your CPA to Make the Most of Your Marketing Budget
We'll teach you what CPA is, how it works, what causes a high CPA, and what you can do to lower it (to get more bang for your buck).
The ultimate guide to creating (and optimizing) a value proposition
It’s one thing to understand your brand’s overall value to your customers. It’s another to craft a clear message that works in multiple contexts. We'll break down value propositions and how they can help lift your landing page conversions.
Ecommerce Email Marketing Tips (Plus, Why You Should Be Using Landing Pages)
Ecommerce emails not selling? Bump your conversion rate by sending email recipients to landing pages custom-built for each promotional offer.
The Non-Designer’s Swiss Army Knife of Free Tools to Make Sweet Landing Pages
Not a designer? Not a developer? Not a problem. You can make sweet looking landing pages that work. All you need is a willingness to try, a trash can for all your excuses, and 5 awesome free tools.
“It’s not a popularity contest…oh, wait, it is!” – Measuring and Optimizing Social Engagement
Social media is all grown up and with greater maturity comes greater responsibility – the new kid on the block must now face up to the same level of accountability as more established marketing channels. And not just in terms of driving traffic, but also in adding value to the bottom line...
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
A/B Testing is DEAD! Ask a HiPPO Instead…
According to a group of notable industry experts, A/B testing is no better than the subjective opinion of a corporate "design by committee" session.
52 Ways to be a Conversion Badass
52 of the best conversion rate optimization blog posts of the year - each with a summary of how it can help you become a conversion badass... John Wayne insisted we bring this post back. Who are we to argue?
How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend
PPC Agency ParaCore saved their client $30k in ad spend and reduced their cost per lead by over 40%. Their secret weapon? Clever account management within AdWords via negative keywords. See how Unbounce’s Dynamic Text Replacement and call tracking via CallRail played a part.