Site Search

Landing Pages for PPC

Successful PPC campaigns are about more than simply choosing ad words that attract the attention of your target audience. Many marketers falter in the “what happens next” post-click phase, and a big reason for this is sending paid traffic to the wrong type of page. Roughly 80% of paid search traffic is sent to one … Continued

Landing page best practices

Building a landing page can be deceptively easy. Using a drag and drop builder (like Unbounce) means you don’t have to be a developer to publish something professional, and you can do it in a matter of hours. That said, going in blind is not recommended. To give you a better head start, here are … Continued

iPad App Landing Page Example – iBrite

Jen Gordon has produced some great landing page designs for her iPad app development company ACleverTwist. The first example here is a click-through e-commerce template with the goal of buying an iPad app from the iTunes Store. Type of Landing Page: Click Through Source: http://app.ibriteapp.com/ibrite-ipad-application/ Built Using Unbounce: Yes
Ask a CRO Expert: What Should I Be A/B Testing? Thumbnail

Ask a CRO Expert: What Should I Be A/B Testing?

When Michael Aagaard takes the stage at the upcoming Call to Action Conference in September, he'll do a deep dive into A/B testing that you won't want to miss. As a sneak peek, Michael runs us through the importance of establishing a hypothesis for your A/B tests, and how to establish that hypothesis using conversion research.

Click Through 1

Click-Through Landing Page Template (Click image to enlarge) This is the most basic of landing pages. The goal is to entice your visitor to “click through” to your intended final destination. The layout and content is intended to lead the user towards the primary Call To Action (CTA). Live demo of the “click-through” template Template … Continued