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The Top 5 Conversion Rate Optimization Mistakes That Marketers Are Making

When WhichTestWon quizzed over 4,500 marketers about conversion rate optimization, many got these 5 questions wrong. Here's the answer key so you can stay ahead of the class.

5 Ways to Beat Your Competitors With Killer PPC Ad Copy

If you want to write winning PPC ad copy, then you need to look beyond “best practices.” Here are five ways to optimize your copy for more conversions.

How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck

63% of marketers will devote resources to webinars in 2014. It's time to jump on the bandwagon. Here's how to create marketing webinars that drive leads, customers and revenue.

Page Fights: Crowning the Ultimate Landing Page Champion

Unbounce teamed up with ConversionXL to crown the ultimate landing page champion in a series of live landing page critiques. Here's a roundup of conversion optimization insights from merciless judges Oli Gardner and Peep Laja.

How to Gamify Lead Generation to Delight Customers and Drive Conversions

Building your email marketing list doesn't have to be painful. Here's how to make lead generation fun – for you and your prospects.

Can This Crazy Design Hack Help Make Your Landing Page Convert?

How do you make sure your audience likes your landing page design? Find out what they "Like" on Facebook! That's just the first step in this crazy/brilliant landing page design hack.

3 Popular Conversion Tactics That Can Backfire If You’re Not Careful

Sometimes best practices can be your worst enemy. These popular conversion tactics might just backfire if you don't execute them properly.

Why People Don’t Trust Your Landing Page Testimonials

Turns out that social proof isn't foolproof. Here are 4 ways to get customers to trust your landing page testimonials.

How to A/B Test Circles Around Your Competitors in AdWords

There's no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.

10 Hilarious Marketing Videos To Get You Through Your Next Campaign

Take a break from that marketing campaign you're working on and watch these 10 hilarious marketing videos that will make you cry with laughter.

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