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Video Marketing Without a Goal is Just Moving Pictures [PODCAST] Thumbnail

Video Marketing Without a Goal is Just Moving Pictures [PODCAST]

A delightful video won't get you very far if it doesn't help you achieve measurable business goals. In this episode of the Call to Action podcast, you'll learn how to make your video marketing campaigns a little more data-driven, along with some timeless storytelling tricks.
6 Landing Page Video Worst Practices to Avoid (And What to Do Instead) Thumbnail

6 Landing Page Video Worst Practices to Avoid (And What to Do Instead)

Search "video best practices" and you're bound to unearth a plethora of helpful results. That's all fine and dandy, but how do you know your landing page video is the best it can be... if you don't also know worst practices to avoid? Lucky for you, we've got you covered, with the top 6 landing page video no-nos, and how to make 'em right.
Do Video Backgrounds Help or Hurt Conversions? Thumbnail

Do Video Backgrounds Help or Hurt Conversions?

Not everything that glitters is gold. Video backgrounds are the new shiny thing in website design, but do they work for landing pages? Yes... and no. After some initial testing, we've put together some best practices for using video backgrounds on your landing pages. Check 'em out before jumping on the bandwagon.