5 Embarrassing Habits That Keep Your Emails From Getting Clicked
Bad email marketing bombards our inboxes every single day. Here's how to make sure your emails get opened – and inspire action.
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Size Matters: The Long and Short of Conversion Marketing
Ever wonder “Does size matter?" when it comes to your landing pages, emails, blog posts and other parts of your conversion marketing mix? Here's everything you need to know about the "long vs. short" debate.
Why Did Google Disapprove My AdWords Ad?
Frustrated by Google rejecting your AdWords ads? Don't fret – we break down the most common reasons for disapproval and explain how to get your ads and landing pages out of the doghouse.
How We Increased Conversions by 700% Using Giveaways to Capture Leads
This case study discovered that landing pages running a contest giveaway increased email leads by 700%. We repeat. A 700% increase in email subscribers. Yowza! That's a lot. Ya, you better read this.
15 Steps to the Ultimate Lead Capture Landing Page
If you're looking to build a lead capture landing page, it's not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn't perform well. However, if you follow the 15 steps outlined here you'll have a really high performance landing page for gathering leads that has a much higher chance of success. Read on and learn how to build the ultimate lead capture landing page.
31 Marketing Threads on Quora That’ll Steal Your Lunch Break
Quora's peer-to-peer discussion platform is a great venue to learn and get your name known. Dig into these marketing threads, there's much to learn & many opportunities to contribute.
Thumbs Down: 37 Posts About Crappy Marketing (and What You Can Do Better)
Mistakes provide invaluable learning experiences. But why make more of your own when you should learn from the bloopers of others? Beyond laughing, crying (from laughing), and letting your jaw drop to the floor, embrace every bad marketing moment as inspiration to make your brand better.
[How To] Demonstrate the Value of Conversion Rate Optimization to Any Boss (or Client)
CRO is still a new marketing discipline to many companies - so follow these 6 steps to convince your boss to allocate some time and budget for it.
[How to] Manage a Successful Business Blog
Knowing your target costumer, or in this case, reader, is the foundation to producing a successful business blog, and it's time every business understood that content marketing is the new marketing black and if you don't have a blog attached to your business site then you need to start... NOW!
How to Write A Landing Page: Slang, Emojis, and Memes—Oh My!
Your brand tone is casual, but how do you best portray that within your copy? We’ll walk you through the best practices for using slang on your landing pages.