Mistakes provide invaluable learning experiences. But why make more of your own when you should learn from the bloopers of others? Beyond laughing, crying (from laughing), and letting your jaw drop to the floor, embrace every bad marketing moment as inspiration to make your brand better.
With this roundup of some of the roughest marketing “don’t” moments, you’re guaranteed at least a few laughs. Between the chuckles, however, embrace these mistakes as a learning experience. After all, even the smartest marketers have bad days. Yes, even this bad.
We can all do better, and here’s how.
What the Heck Is Going On?
A question that you never, ever want your prospective customers to ask.
Whatever you do, don’t confuse your customers, and don’t tell them they’re confused either. Keep logos consistent, deliver sales pitches up-front, and portray your customers as intelligent and empowered.
What good is a banner if it doesn’t communicate basic information? What value does your company provide, and how much do your services cost? Give your audiences enough of a hint to pick up the phone and call (or launch Outlook and bounce over an email).
People are more than just clicks and conversions.
“Newsflash: Students Cook and Serve Grandparents” among other gems.
Is soda supposed to taste like ham, green bean casserole, or dirt? What happened to grape, orange, and lemon-lime?
It’s all about context.
As expected, ‘Win a Free Thing’ made the list.
This HubSpot post from 2008 will help you realize how timeless good principles of web design are, despite how technology changes. “People usually don’t even have calls to action to their site.”
Don’t get lost in a sea of irrelevant data. Focus on what’s most important for your conversions.
Why’d Everyone Leave the Party?
10. Don’t Be a Robot
This social media dos and don’ts list reminds us to stay personable. After all, people want to engage with the humans behind the wall of your brand — the robot just doesn’t compare. If you’re holding back your voice, you’re doing your customers a major disservice.
A Friday the 13th classic brought to you by Unbounce’s Oli Gardner. These designs will render you speechless (in a jaw-dropping yet comical way).
“I don’t care how compelling you or your product is, no one is going to scan a QR code (not even the passenger) when driving down the freeway.”
Lesson learned: don’t mess with the moms.
Always prioritize UX. Otherwise, you’ll scare people from your ads and product. Then what?
There’s a way to reconcile advertising with positive brand experiences. These aren’t it.
What do you think? Can a viral campaign really be annoying? What about Hamster Dance? Wait, that wasn’t a campaign… or was it?
Do you think that marketers are messing up social media? Obviously, there should be a balance, but what’s the ideal?
Know the rules before jumping in the pool.
Follow all of these tips, and you’ll have an exceptional brand page.
Especially for brands. Oh boy.
Learn what not to do to really rock your strategy.
Stay on your customers’ good side.
Save time and money by knowing what to expect ahead of time.
Did that Seriously Just Happen?
Making fake Facebook profiles to defend your company’s controversial and questionable political agenda? Definite don’t. Not even with a 10-foot pole — just don’t.
It is imperative that marketers look-before-they-launch. Intentional or not, images and words have connotations beyond their face-value meanings.
Singing rodents, uncomfortably questionable innuendo, and ladies rubbing glue sticks on their foreheads. Who could want more? (Hint: Nobody)
Marketing don’ts happen across mediums and eras. Have fun with these.
This post guarantees at least one ‘l-o-l.’
Not sure how to feel about the last video (oh yes, there’s video) on that list. It’s so terrible that it’s kind of…amazing? Oh, and divorce lawyer is kind of scary.
“The Whopper virgins have spoken.” Awesome! Thanks, Burger King!
Content matching gone wrong.
Be Careful What You Say
The perspective is in the eye of the beholder. What’s your take?
Terrible, terrible puns on the word “sheet.”
34. Brand #Fail
How should companies handle and make the most of inevitable consumer criticism?
Long story short, the “dos” are all about people.
Be careful when you geotarget your product ads. You never know who’s actually looking.
When lack of transparency bites back…
What marketing “don’ts” are missing from this list? Share your thoughts in the comments below!