Typography 101: How to Choose the Right Landing Page Fonts
Your choice of font has a huge impact on the way your content is consumed. We'll go over typography basics and how to make the right choice for your page.
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How to Build and Optimize CTA Buttons That Convert
CTA buttons may be small but they pack a big punch. Here's how you can build a CTA button that actually leads to conversions.
Where to Steal Ideas for Your Next Social Media Campaign
Your favorite football team or late-night talk show could help inspire your next social media campaign – you just need to know what to look for. Sometimes, the best inspiration comes from unusual places.
How to create opt-in pages (9 examples + best practices)
So you got the traffic, but conversions are lacking. Here's how opt-in pages can keep users on your page and turn them into lifelong customers.
How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages
Ecommerce companies need quick launches and precise targeting—all while staying on brand. Here's how Packlane gets it done with customized landing pages.
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It’s Time to Retest Your Page Speed [Google’s Latest Update]
Google's latest version of PageSpeed Insights is the most significant update to a performance tool we've seen. Find out why it's so important, why you need to retest your pages immediately, and how speed is impacting your bottom line.
No-Touch CRO: 11 Ways to Optimize Your Website Without Touching Your Website
If you've ever been frustrated by the politics of trying to update and optimize your website, no-touch CRO is for you. The concept is simple. You use popups and sticky bars to create traffic flows and experiences that help you learn more and convert more - all without changing anything on your website because they are a layer above your website. Get started already...
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11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool]
If your perception of a popup is one of those ugly Wordpress template type things with three big green checkmark bullet icons, then you need to read this post and use The Popup Delight Equation. It's a heuristic-based interaction and design formula to help you avoid the fundamental mistakes that most popup designers make. It's not hard to be delightful, it just needs a little guidance and a dose of design theory.
Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias
Cognitive research has shown that humans are likely to favor information that confirms their personal worldview. Has this bias crept its way into your marketing? Learn what measures you can take to ensure you’re not basing marketing efforts off of your own personal biases and assumptions.