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10 Ways the NFL can help a Landing Page that won’t Convert

You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in 2009’s Sunday Night game against the Chicago Bears. Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and a … Continued
16 Website Popup Examples Critiqued for Conversion Thumbnail

16 Website Popup Examples Critiqued for Conversion

Overlays can do a lot of the heavy lifting when it comes to capturing the attention of visitors. But once you have their attention, what are you doing to pique their interest? We critique 16 overlays to illustrate some dos and the don’ts.
PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC] Thumbnail

PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]

You don't need to be a magician to conjure up PPC campaigns that convert... but it doesn't hurt to know a few tricks. Johnathan Dane of KlientBoost has a few PPC landing page optimization tricks up his sleeve, and he wants to pull back the curtain and show you they're done.
How Unbounce Used Popups to Get 3,000+ Leads [Case Studies] Thumbnail

How Unbounce Used Popups to Get 3,000+ Leads [Case Studies]

Unbounce has been testing lead gen popups on our website and blog for the past year. Using just two popups, we were able to collect 3,200+ leads and signups for Conversion Rate Optimization Day and Digital Agency Day. Here’s what we learned, and how you can apply our learnings to your own website popup strategy for maximum conversions.
Low Email CTR? Here’s Why You Should Delete Subscribers Thumbnail

Low Email CTR? Here’s Why You Should Delete Subscribers

In 2015 HubSpot unsubscribed 250,000 people from its marketing blog... and the world didn’t collapse. Why'd they do it? In response to poor deliverability stats that led to a Graymail problem (a.k.a. mail that isn’t quite spam, but often ends up in the Promotions tab, thus reducing your click-through rates). Unfortunately, no one is immune to Graymail’s effects, but you can tackle it head-on and improve your CTR by strategically pruning your list — here’s how.

The Landing Page Manifesto [Typographic Essay]

This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor. Each follow-up post in … Continued