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What is a PPC Landing Page? (With 4 Real Examples For AdWords) Thumbnail

What is a PPC Landing Page? (With 4 Real Examples For AdWords)

A PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords, Bing Ads, or similar. It’s a dedicated page where visitors ‘land’ after clicking through on a pay-per-click ad. Particularly good landing pages for PPC typically contain just one focused campaign goal or objective known as a … Continued

Visual Website Optimizer

Take a pinch of WYSIWYG landing pages, a handful of MVT, sprinkle in a few more unnecessary acronyms and what does that spell? A feature-rich visual marketing toolset combo Together these two platforms allow you to create, publish and test (A/B & Multivariate) your landing pages in a visual environment – enabling marketers and conversion … Continued
Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit] Thumbnail

Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

Ever set out to launch an epic multi-channel campaign, but get bogged down by bottlenecks and poor planning? We get it — we’ve been there too. Don’t fret! We have just the solution for you: a complete Digital Campaign Launch Kit. Not only will the projections worksheet and marketing brief help to clarify your end goal, they’ll also save you and your teammates some heartache.
Julien Smith of Breather: I Was a Thought Leader Before a CEO [PODCAST] Thumbnail

Julien Smith of Breather: I Was a Thought Leader Before a CEO [PODCAST]

After a couple of books and a ton of public speaking, Julien Smith decided it was time to put his money where his mouth is — so he co-founded Breather, a company that rents out private spaces by the hour. In this episode of the Call to Action podcast, Julien tells all about his seemingly backwards transition from marketing thought leader to real-world marketer and CEO.
Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR] Thumbnail

Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

In our latest webinar, Larry Kim of WordStream declared that there’s no excuse for neglecting to create targeted pay-per-click ads — especially when you’re equipped with five of his favorite PPC personalization hacks. Are you using the one he calls “the most interesting AdWords feature in the last 10 years”?