How to Make a Great Facebook Ad (With Examples)
Want more clicks on your Facebook ads? Check out these examples from top brands and learn how to make an impression with your target audience.
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14 Ways to Drive Traffic to Your Website’s Landing Pages (2022 Guide)
Too many marketers and entrepreneurs miss the mark by thinking that one creative asset is enough to cut through the noise of the internet. This guide will share 14 different ways you can start driving traffic to any page on your website, conversion-focused landing pages included.
4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)
The opportunity to drive traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Amy Hebdon from Paid Search Magic talks about how.
9 Landing Pages That Pissed Me Off and What I’d Do to Fix Them
Crappy landing page designs got you feeling down? Non-existent message match making you queasy? We feel you. Get landing page dos and don’ts, straight from optimization expert Oli Garder as he deconstructs real-life landing page samples. Careful, though — it’s not pretty.
4 Expert Tips for Writing Landing Page Copy That Doesn’t Suck
Landing page design isn't just about good looks. If you want a long-term relationship with prospects, you need a lil’ brains behind all that brawn – in the form of super persuasive and smart landing page copy.
Why Explainer Videos Increase Conversion Rates by 20%
Unknown to many, there's a conversion tactic that many businesses are starting to use to increase conversion rates. It's known as an explainer video.
6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)
B2B products and services can be difficult to fully capture on a landing page—we know from experience. To help you better understand what makes an effective B2B landing page, we’ve analyzed six of our recent faves.
Landing Page Essentials: A Free Video Crash Course from Unbounce and Skillshare
In 11 quick videos totaling 31 minutes, learn the crucial elements of a high-converting landing page and how to create a compelling marketing campaign.
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Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]
There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.
40 important PPC metrics to measure the success of paid campaigns
Wondering how your ad campaigns are performing? Learn 40 crucial PPC metrics to measure and optimize your campaigns for success and ROI.