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How To Choose the Right Ad Platform for Your Business Thumbnail

How To Choose the Right Ad Platform for Your Business

When you're just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. ParaCore's Adam Arkfeld discusses what counts when selecting ad platforms to grow your business.
No-Touch CRO: 11 Ways to Optimize Your Website Without Touching Your Website Thumbnail

No-Touch CRO: 11 Ways to Optimize Your Website Without Touching Your Website

If you've ever been frustrated by the politics of trying to update and optimize your website, no-touch CRO is for you. The concept is simple. You use popups and sticky bars to create traffic flows and experiences that help you learn more and convert more - all without changing anything on your website because they are a layer above your website. Get started already...
The Making of a Localized Digital UK Marketing Campaign Thumbnail

The Making of a Localized Digital UK Marketing Campaign

Thinking about expanding your business globally? Don’t dive right in. Instead, dip your toes in and generate buzz with a geo-targeted marketing campaign. We did it for UK Marketing Day, and we’ll show you how. The best part? Skip the stuffy air travel — you can plan it all on home turf.
3 Heavy-Hitting Conference Talks About Copywriting Thumbnail

3 Heavy-Hitting Conference Talks About Copywriting

The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.
8 Mobile Landing Pages Get Spanked for Conversion’s Sake Thumbnail

8 Mobile Landing Pages Get Spanked for Conversion’s Sake

With up to 60% of users browsing on a mobile device, neglecting your mobile users means driving away potential customers. Here are eight brutal mobile landing page critiques to help you create high-converting pages that leave your competition in the dust.