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A 34-Point Checklist for Creating a Case Study that Converts Thumbnail

A 34-Point Checklist for Creating a Case Study that Converts

Turning prospects into paying customers is a tricky task, but a well crafted case study can help. By showing your prospects that you led another customer to a solution that changed their business for the better, you can ease opt-in anxiety. Sound like something you wanna do, but not sure where to start? Don't freak — we got you covered.
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs Thumbnail

5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs

Many of us stick to the basics when running an A/B test — we may test our button copy or an explainer video — but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.
9 Mobile Marketing Stats That Will Make You Look Smart on Twitter Thumbnail

9 Mobile Marketing Stats That Will Make You Look Smart on Twitter

Did you know that 80% of all web searches happen on a mobile device now? Did you know that 90% of consumers check their email on a smartphone at least once a day? Mobile is growing and thriving, and marketers have an amazing opportunity to reach their prospects wherever they may be.
Brutally Honest Advice for Better Landing Page Design Thumbnail

Brutally Honest Advice for Better Landing Page Design

In the world of conversion rate optimization, beauty alone won't win the battle — your landing page design also needs to convey your unique value proposition. Peep Laja, David Kadavy and our own Oli Gardner break down what it takes to create a bombshell page that converts.

The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1

If a visitor to your landing page can’t figure out what you’re offering during the first 5 seconds, you’ve probably lost them. There’s simply too much to do online these days. Some people say 8 seconds, some say that after 3 seconds the decision has been made. So for the sake of argument we’re going … Continued