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Don’t Learn to Code: 10 Essential Tools That Help Marketers Focus on Marketing

There's been lots of talk lately about marketers learning to code, but we prefer tools that allow marketers to focus on what they're good at: increasing conversions. Here are some favorites.

Content Marketing for Conversions: Q&A with Ashley Tate

Content marketing is so hot right now – but not many marketers know how to create content strategically. In a follow-up to last week's webinar, Ashley Tate explains how to create content that converts.

3 Excellent Ways to Make Your Landing Page Social Proof Actually Prove Something

The entire point of social proof on your landing page is to influence your visitor in ways copy alone cannot. But what if you have 0 tweets on a post or page? Or 0 testimonials? Here are 3 ways your landing page social proof can turn your visitors’ perceptions around.

15 Steps to the Ultimate Lead Capture Landing Page

If you're looking to build a lead capture landing page, it's not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn't perform well. However, if you follow the 15 steps outlined here you'll have a really high performance landing page for gathering leads that has a much higher chance of success. Read on and learn how to build the ultimate lead capture landing page.

CTA This. The 10 Best Resources to Improve Your Call-To-Action

A simple little button? Hah. Your Call-To-Action is very powerful and can have a huge impact on your conversion rate. We’ve gathered the top 10 CTA posts by the best in the business.

5 Research Studies that Will Drastically Affect How You Write Copy

5 academic studies on writing persuasive copy that you can implement and test in your copy - to help give you inspiration and improve conversions.

Why Your Customer Testimonials Are NOT Working

Customer testimonials are a powerful marketing tool. Learn how you can leverage them correctly to build trust with potential customers, convince them to buy and increase your marketing conversions.

8 Lessons a 6 Year Old Can Teach You About Your Landing Page

Inspired by a six year old's world view, here are eight invaluable lessons to learn about your marketing strategy and landing pages.

A Marketers Guide to Selling Your Mobile App (Without Apple)

You may have heard of the latest changes to the App Store - iOS 6 is killing app discovery. Here's the guide you need to sell your app without relying on Apple.

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