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4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

Even with the rising price of Facebook ads, many marketers are seeing a drop in click-through rates. Here are four strategies to increase the ROI of your Facebook advertising campaigns.

Page Fights: Crowning the Ultimate Landing Page Champion

Unbounce teamed up with ConversionXL to crown the ultimate landing page champion in a series of live landing page critiques. Here's a roundup of conversion optimization insights from merciless judges Oli Gardner and Peep Laja.

8 Ways to Convert Free Trial Users Into Customers Through Email Marketing

Our job as marketers isn't over when the customer walks through the door. We need to help nudge them further along the sales funnel. Here's how companies like Crazy Egg, FreshBooks and Get Response are doing that with email marketing.

Can This Crazy Design Hack Help Make Your Landing Page Convert?

How do you make sure your audience likes your landing page design? Find out what they "Like" on Facebook! That's just the first step in this crazy/brilliant landing page design hack.

What Every A/B Testing Conversation With Your Boss is Missing

Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?

12 B2B Pay-Per-Click Landing Page Examples [With Critiques]

A collection of 12 B2B Pay-Per-Click Landing page examples that will inspire your next landing page. Each example includes a critique of what's good, and what could be changed or tested.

The Most Dangerous Landing Page Mistakes & How You Can Fix Them

Danger danger! Your landing page is in major trouble. The 5 biggest landing page mistakes that keep your landing pages from reaching their true potential. Read this and fix those fatal landing page flaws that are costing you conversions, leads & revenue.

CRO analytics: How to measure your CRO efforts the right way

Learn how to convert more visitors into leads (from your existing traffic too) with B2B conversion rate optimization. We cover the tactics, metrics, and more.

10 insurance landing page examples to generate quality leads

Learn how to A/B test your ecommerce site effectively. This guide covers tools, tips, and real-world examples to help you optimize.

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