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What the Google Chrome Ad Blocker Means for Your Website Popups (Plus 8 Really Smart Targeting Tips) Thumbnail

What the Google Chrome Ad Blocker Means for Your Website Popups (Plus 8 Really Smart Targeting Tips)

Google Chrome’s Ad Blocker going into effect Feb 15, 2018. And nobody could blame you if you took one look at some of the reports and thought, "Oh no! Popups are dead. Google just outlawed them, and I have to take down the 35 I'm using across my web properties that are generating 12,000 leads per month". Well, fortunately, after combing through the details, I’m happy to tell you that — from our early interpretation — this doesn’t seem to be true.
How to Turn a Long Landing Page Into a Microsite – In 6 Easy Steps Thumbnail

How to Turn a Long Landing Page Into a Microsite – In 6 Easy Steps

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer significant advantages. It can also expand your thinking when it comes to conversion paths and tracking. Learn how to build one really quickly using a few Unbounce landing pages and a Sticky Bar for the global navigation.
Call to Action Conference 2017 – Recap and Recordings Thumbnail

Call to Action Conference 2017 – Recap and Recordings

Whether you made it to Call to Action Conference or not, two days and 20 speakers makes for *a lot* of information to retain. Quit feeling the FOMO and/or information overload. Treat yo self to the recordings and slides from the conference.
PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC] Thumbnail

PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]

You don't need to be a magician to conjure up PPC campaigns that convert... but it doesn't hurt to know a few tricks. Johnathan Dane of KlientBoost has a few PPC landing page optimization tricks up his sleeve, and he wants to pull back the curtain and show you they're done.

Add Multivariate Testing and Heatmaps to Unbounce Landing Pages [NEW]

We’ve just tested out an exciting new integration with the guys over at Visual Website Optimizer, which adds the capability for you to run multivariate testing (MVT) on your Unbounce landing pages! It also has built-in visual heatmaps and clickmaps to show you where your visitors are interacting with your page.
Does PPC Management Software Make Sense for Your Company? Thumbnail

Does PPC Management Software Make Sense for Your Company?

Many companies find that PPC management software helps them minimize the time they spend supervising their campaigns by making some of the day-to-day decisions for them — but it's not always a one-size-fits-all solution. We've got five questions you should ask yourself to make an informed decision about whether or not PPC management software is right for your company.
3 Major CRO Challenges & How to Overcome Them Thumbnail

3 Major CRO Challenges & How to Overcome Them

ConversionXL asked 722 CRO practitioners to answer 48 questions about their industry and challenges. The result? A ton of interesting data along with three core issues: a lack of budget from top execs, a lack of time and accountability and a genuine lack of optimization know-how. Sound all too familiar? Read on for solutions.