A/B Testing Blog Posts

A Simple A/B Test that Generated a 31.54% Lift in Sign-ups [Case Study]

Get a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift in conversions by adjusting the copy on a signup form.

Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis

Make your A/B testing choices more informed using 4 smart techniques about finding out what to test, once you’ve identified which pages need work. Learn why in LPO it’s smart to ask the what, why, and how – in that order.

Testing & Marketing Segmentation Explained [Infographic]

Testing your marketing comes down to more than comparing individual elements. You also need to segment your campaigns to provide the flexibility to test more effectively.

27 A/B Testing & Optimization Posts You Shouldn’t Miss

I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here’s a bunch. Whether you know nothing about testing or you’re a seasoned pro, there’s something here for you.

[Checklist] The Interactive A/B Testing Scorecard

A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test – which usually work, but I want to explore some innovative things to change.

How Clean are Your A/B Tests? A Testing Hygiene Checkup

How is your A/B Test Hygiene? For an A/B test to be meaningful and insightful you should follow these rules to keep your insights and data clean.

12 Surprising A/B Test Results to Stop You Making Assumptions

In this article we’ll look at how the counter-intuitive approach is sometimes the one that worked best – it’s surprising how often you can guess the test winner. A good lesson for why to test.

The unGlossary of A/B Testing: Terminology & Tips to Run Better Tests

It’s time to master one of your most important marketing milestones — A/B testing. Luckily, it’s just as simple as learning your ABCs. Read through this post, and you’ll feel better than you did when you learned how to say the alphabet backwards.

The A/B Testing Question Everyone Wants Answered – What Should I Test?

Here are some examples to give you some inspiration and get you started testing some of the most important elements on your page.

6 Proven Methods for Selling A/B Testing to a Skeptical Client

A/B testing remains a discipline shrouded in mystery and misunderstanding. This post has 6 proven methods for mitigating anxiety and selling A/B testing to a skeptical client.

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