A/B Testing Blog Posts

27 A/B Testing & Optimization Posts You Shouldn’t Miss

I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here’s a bunch. Whether you know nothing about testing or you’re a seasoned pro, there’s something here for you.

[Checklist] The Interactive A/B Testing Scorecard

A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test – which usually work, but I want to explore some innovative things to change.

How Clean are Your A/B Tests? A Testing Hygiene Checkup

How is your A/B Test Hygiene? For an A/B test to be meaningful and insightful you should follow these rules to keep your insights and data clean.

12 Surprising A/B Test Results to Stop You Making Assumptions

In this article we’ll look at how the counter-intuitive approach is sometimes the one that worked best – it’s surprising how often you can guess the test winner. A good lesson for why to test.

The unGlossary of A/B Testing: Terminology & Tips to Run Better Tests

It’s time to master one of your most important marketing milestones — A/B testing. Luckily, it’s just as simple as learning your ABCs. Read through this post, and you’ll feel better than you did when you learned how to say the alphabet backwards.

The A/B Testing Question Everyone Wants Answered – What Should I Test?

Here are some examples to give you some inspiration and get you started testing some of the most important elements on your page.

6 Proven Methods for Selling A/B Testing to a Skeptical Client

A/B testing remains a discipline shrouded in mystery and misunderstanding. This post has 6 proven methods for mitigating anxiety and selling A/B testing to a skeptical client.

A/B Testing Lessons Learned: 4 Marketing Case Studies

A/B testing can turn around a marketing campaign from sucky to awesome, and I’ll show you with the following four examples how others have done it.

Pay With a Tweet vs. Pay With an Email [Case Study with Infographic]

Which method will win in this A/B test for downloading and eBook by supplying an email or tweeting about it? Find out. #Infographic

Always Be Testing – 24 Split Testing Ideas [Infographic]

A massive list of visual examples and interesting psychological factors about what you should be testing on your landing pages – presented as an infographic.

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