A/B Testing Blog Posts

What Every A/B Testing Conversation With Your Boss is Missing

Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?

[Case Studies] How Failed A/B Tests Can Increase Conversion Rates

What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.

3 Long-Form Copywriting Tricks You Should Steal

Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.

A Simple A/B Test that Generated a 31.54% Lift in Sign-ups [Case Study]

Get a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift in conversions by adjusting the copy on a signup form.

Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis

Make your A/B testing choices more informed using 4 smart techniques about finding out what to test, once you’ve identified which pages need work. Learn why in LPO it’s smart to ask the what, why, and how – in that order.

Testing & Marketing Segmentation Explained [Infographic]

Testing your marketing comes down to more than comparing individual elements. You also need to segment your campaigns to provide the flexibility to test more effectively.

27 A/B Testing & Optimization Posts You Shouldn’t Miss

I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here’s a bunch. Whether you know nothing about testing or you’re a seasoned pro, there’s something here for you.

[Checklist] The Interactive A/B Testing Scorecard

A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test – which usually work, but I want to explore some innovative things to change.

How Clean are Your A/B Tests? A Testing Hygiene Checkup

How is your A/B Test Hygiene? For an A/B test to be meaningful and insightful you should follow these rules to keep your insights and data clean.

12 Surprising A/B Test Results to Stop You Making Assumptions

In this article we’ll look at how the counter-intuitive approach is sometimes the one that worked best – it’s surprising how often you can guess the test winner. A good lesson for why to test.

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