Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
Get a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift in conversions by adjusting the copy on a signup form.
Make your A/B testing choices more informed using 4 smart techniques about finding out what to test, once you’ve identified which pages need work. Learn why in LPO it’s smart to ask the what, why, and how – in that order.
Testing your marketing comes down to more than comparing individual elements. You also need to segment your campaigns to provide the flexibility to test more effectively.
I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here’s a bunch. Whether you know nothing about testing or you’re a seasoned pro, there’s something here for you.
A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test – which usually work, but I want to explore some innovative things to change.
How is your A/B Test Hygiene? For an A/B test to be meaningful and insightful you should follow these rules to keep your insights and data clean.
In this article we’ll look at how the counter-intuitive approach is sometimes the one that worked best – it’s surprising how often you can guess the test winner. A good lesson for why to test.
It’s time to master one of your most important marketing milestones — A/B testing. Luckily, it’s just as simple as learning your ABCs. Read through this post, and you’ll feel better than you did when you learned how to say the alphabet backwards.
Here are some examples to give you some inspiration and get you started testing some of the most important elements on your page.