In this article we’ll look at how the counter-intuitive approach is sometimes the one that worked best – it’s surprising how often you can guess the test winner. A good lesson for why to test.
It’s time to master one of your most important marketing milestones — A/B testing. Luckily, it’s just as simple as learning your ABCs. Read through this post, and you’ll feel better than you did when you learned how to say the alphabet backwards.
Here are some examples to give you some inspiration and get you started testing some of the most important elements on your page.
A/B testing remains a discipline shrouded in mystery and misunderstanding. This post has 6 proven methods for mitigating anxiety and selling A/B testing to a skeptical client.
A/B testing can turn around a marketing campaign from sucky to awesome, and I’ll show you with the following four examples how others have done it.
Which method will win in this A/B test for downloading and eBook by supplying an email or tweeting about it? Find out. #Infographic
A massive list of visual examples and interesting psychological factors about what you should be testing on your landing pages – presented as an infographic.
It may be Leap Day, but that’s no excuse to take a leap of faith when it comes to landing page effectiveness. There are numerous variables that can be tested and refined to maximize conversions. We’re breaking down 29 tips and tools.
A/B testing lets Web designers and marketers fine tune an effective landing page. Like a vision test, the changes between two landing page elements can be subtle and barely noticeable to the unassuming eye, but make a big difference to the user and the conversions of a businesses landing page. Check out these 5 case studies…
The following awesome posts from 2011 will help you learn more about A/B testing, multivariate testing, and usability testing for copy, design, landing pages, PPC, and much more.