Content Marketing

An Open Letter to Content Marketers: You’re Missing the Goal

Content without a goal is art, not marketing. We break down the four metrics you should use to validate your content marketing – shares, comments, leads and sales.

Webinar Marketing: 15 Steps to Revenue Generating Webinars

Think webinars are a waste of time? Think again. We reveal the secret recipe to making webinars your best performing conversion-centered marketing channel.

5 Ways to Create A Better Content Strategy in 2014

With the new year around the corner, make it a resolution to get off auto-pilot and actually plan your content strategically. Here’s a 5-step guide for content marketers to step up their game in 2014.

Content Marketing for Conversions: Q&A with Ashley Tate

Content marketing is so hot right now – but not many marketers know how to create content strategically. In a follow-up to last week’s webinar, Ashley Tate explains how to create content that converts.

7 Tactics Your Content Marketing Strategy Is Missing

Content marketing isn’t just a quick way to get attention, traffic and customers. If you want real longterm gains, you need a proper, thought-out strategy. Here are 7 content marketing tactics you won’t want to miss.

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Are These 6 Stupid Blog Mistakes Costing Your Business New Leads?

Does your blog generate the business you deserve? Let’s have a look at the 6 most common blog mistakes that could be screwing up your precious business leads.

15 Content Marketing Stats That’ll Make You Say, “I Told You So.” [Infographic]

An infographic loaded with 15 content marketing stats for all those nay-sayers who wag their heads and say “Content marketing doesn’t work.” Well it does. And here’s the proof.

Content About Content? The 10 Best Content Marketing Resources.

There are so many content marketing articles, ebooks & self-proclaimed experts that it’s hard to tell what’s legitimate. We’ve compiled the ten best content marketing resources & tell you why they’re worth your time.

Save Your Business Blog From Google’s RSS Hammer

Come July 1st, Google’s RSS Reader is done. Gone. Finito. Use this comprehensive strategy that will not only save, but grow your businesses blog subscribers.

Don’t Let Your Content Marketing Hit A Wall

The best content leads to a conversion. Create content with a conscience in order to build brand sentiment and send leads further down your sales funnel.

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