An economics lesson in how to balance your marketing and conversion optimization budget to find your Cost Per Acquisition (CPA) sweet spot and bring in customers at the right price. BTW – use this to convince your boss about conversion.
If you are obsessed with conversion rate and usability, Google has been moving into your strengths over the last few years. They are making SEO & CRO more similar. This post covers how you can leverage the best ideas to make these too oft nemesis buddies again.
So what tiny tweaks can you make to your established landing page to squeeze that extra 2% out of your conversion rate? Try your headline, some emotive color changes and a change in layout.
Don’t sit back and lean on your last great achievement, lazy pants. Keep on testing because you can always improve on your landing page, especially the all important headline.
I read a blog post that accused landing pages with high conversion rates of possessing magical powers–capable of sending subconscious, hypnotic messages compelling visitors to take a desired action. Get the truth.
Even marketing rockstars sing the praises of Google Analytics, a free program that makes it possible to track various features of website performance. Read on for tips on how to use Google Analytics for analyzing landing page performance.
Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.
In this post we’ll dissect, congratulate and insult a bunch of CTA’s – because let’s face it most of them *really* do suck… But with a little MacGyver Duct tape everything will be alright…
It only takes a few seconds for your site to make an impression. If it hasn’t loaded in that time, then they’re gone, baby, gone. Since you already know that a fast website increases conversions, then it’s obvious that a slow site does just the opposite.
It’s easy to be biased of your own website or marketing campaigns. It’s like supporting your tone deaf kid on American Idol. You love them so much, that you hear harmonies that no one else hears. User feedback tools to the rescue.