The 23 Principles of Attention-Driven Design [Free 68-page Ebook]

BuzzFeed. Squirrels. Popups. Taylor Swift in a Tesla tickling tuna.

Do I have your attention?

Probably not, because so many darn things are competing for it at the exact same time. (Like that email notification that just popped up in the corner of your screen. Don’t look at it! It’ll still be there in a minute, I promise.)

This is the challenge marketers are faced with everyday and that Unbounce co-founder Oli Gardner tackles head on in his brand new 68-page masterpiece, Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages.


Oli has been touring the world for the last 18 months, spreading the gospel about how to design amazing marketing experiences that both delight and convert. We finally persuaded him to sit down and put his latest research, insights and hilarious ramblings into writing.

You won’t believe what happened next.

Spoiler alert: He wrote a brilliant ebook. Download it below to see for yourself. It’s totally free and will make you a better human being. Or at least a better marketer and designer.

You’ll learn:

  • Why Oli has a love/hate relationship with BuzzFeed
  • What happened when he put his own mug next to a landing page CTA (hint: it was a humbling experience)
  • How to design a page with a perfect Attention Ratio (and when you might want to bend the rules)
  • What John and Yoko can teach you about attention-driven design
  • Why squirrels are jerks. Really, they are.

Get Your Free Guide to Attention-Driven Design

Learn the 23 visual principles for designing more persuasive landing pages

About Dan Levy
Dan Levy is Unbounce's former content director, heading up our company-wide content strategy and the awesome team behind it. A journalist by training and a marketer by accident, he previously served as Editor of the award-winning online magazine Sparksheet, as a political reporter in Washington and as a research assistant at the Berkman Center for Internet & Society at Harvard University. You can follow his musings on media old and new on Twitter: @danjl


  1. Mike

    Thanks Mate ! Just downloaded your eBook.

  2. Irina

    Hi! Thank you. I am going to load it now! :)))

  3. Asmal

    When you mentioned that email notification popping up in your intro, I literally had two emails popup (one personal and one work email).

    Awesome book! I’m just reading through it now. I’ve been experimenting with motion lately (trying to keep it subtle and not annoying) and its shown some promising results (although its too early to tell at this stage for me).

    There’s a lot of actionable stuff I’ll be trying from this book for sure.

  4. Christopher Lombardo

    Attention-driven design did not download

  5. Danielle Ramos

    Hi Dan,
    Thank you for your awesome article on Principles of Attention-Driven Design. Hope you write more.

  6. Dharmesh Khatri

    HI thanks for this article will download and read this book for sure.

  7. julia adams

    Thank you for your awesome article on Principles of Attention-Driven Design. Hope you write more.

  8. Gary Smith

    Thanks, i am going to download it. I hope it will be useful and interesting.

  9. NiftyImages

    Very cool. Thanks Dan and Oli!

  10. Robert Lalonde

    I personally hate popups on websites. They’re annoying and I doubt they increase subscription rates.

  11. Soon

    Como een todo, tienes que saber hacer las cosas bien y no marcha para todo
    el planeta igual, ni para todas las ideas, mas para muchas sí.

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    Kardashian and Northwest produced a stop for that Design 6 event during Art Miami Beach in Ohio,
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  14. Akshat

    Thanks for the ebook. Found it very informative.

  15. thehuntingsite

    Thanks for the ebook – i’m very very thankful to you.