Landing Pages

The Landing Page Optimization Process [Infographic]

Landing page optimization is all about making your pages perform better by hypothesizing how the context of use could be improved with regard to how your visitors are experiencing your landing page. Learn about the process with a case study infographic.

Make a Big Impact on Your Landing Page with a Small Budget Video

Adding a video to your landing page can produce big results. Like a 64% increase in conversions big. Just ask Neil Patel at Crazy Egg. Learn 3 ways to produce a video for your landing page on different levels of budget and quality.

15 Steps to the Ultimate Lead Capture Landing Page

If you’re looking to build a lead capture landing page, it’s not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn’t perform well. However, if you follow the 15 steps outlined here you’ll have a really high performance landing page for gathering leads that has a much higher chance of success. Read on and learn how to build the ultimate lead capture landing page.

The 12-Step Landing Page Rehab Program [Infographic]

“My name is Earl. My conversion rate sucks, and I can’t stop sending traffic to my homepage.” Well done, you just passed the unofficial first test of landing page rehab. Now study the infographic to see where each step in the program should be applied to the conversion funnel.

3 Long-Form Copywriting Tricks You Should Steal

Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.

How Color Theory Affects Landing Page Conversion

Used well, color can help you to turn site visitors into customers or subscribers, reduce your bounce rate and make your landing pages far more engaging and successful.

5 Landing Page Conversion Killers

You may not know it, but there are a few conversion killers stalking your landing pages, hacking away at your leads and sales when you aren’t looking. Find out if you are falling foul to these 5 examples…

5 Landing Page Headline Formulas You Can Test Today

Writing a high-converting landing page headline can be tough. Why force yourself to write headline copy from scratch when you’ve got 5 headline formulas to get you started and that you can test?

Landing Page Design – Why Purpose Trumps Pretty

If you want to create a high-converting landing page, you need to start by defining your goals. Pretty is awesome, but purpose is better. Or is it? Let’s find out…

The Psychology of Social Commerce [Infographic]

If you think you’ve been impervious to the subtle persuasions of the sales psychology, you need to read how you’ve been coerced over the years without your brain even knowing it.

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  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers