52 of the best conversion rate optimization blog posts of the year – each with a summary of how it can help you become a conversion badass… John Wayne insisted we bring this post back. Who are we to argue?
A billion studies have been conducted to determine “hot spots,” or areas of web pages that users’ eyes tend to focus on first. Using eye tracking software you can find natural patterns that most users’ eyes follow on a page and use them to design better landing pages.
Over the last year Oli has shared his insights and thoughts, his metaphors and humor, and his uncanny ability to make even the most boring topic fairly relevant. So, in honor of Mr. Landing Pages’ birthday (Jan. 14) we are reviewing his best Unbounce posts of the past year.
Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
Many websites that should make liberal use of landing pages do not. Many websites that could substantially increase their conversion rates with simple landing page A/B testing do no such testing. The main challenges with landing pages are getting the damn things built, and then getting the damn things tested!
Not a designer? Not a developer? Not a problem. You can make sweet looking landing pages that work. All you need is a willingness to try, a trash can for all your excuses, and 5 awesome free tools.
Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse. Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don’t want to eat the mouse, we’re just inviting them to play!
We’re trying to win the voting race for Canada’s best startup and right now the votes are neck-and-neck, so I thought I’d ask our community of blog readers if they’d be willing to come and vote for Unbounce and give us a chance to present at the 2011 Grow Conference. Update – we won!!! Thanks to all who voted…
What does a 14,000 word course in internet marketing look like as a tag cloud? Awesome is that. Check out this epic Wordle tag cloud of the Noob Guide…
In my interview with Tim Ash, we discuss landing page optimization, the impacts of social media on conversion, and optimizing pages on a desert island…