Social Media & Conversion

Conversion Fest
Contest Entry

“It’s not a popularity contest…oh, wait, it is!” – Measuring and Optimizing Social Engagement

Social media is all grown up and with greater maturity comes greater responsibility – the new kid on the block must now face up to the same level of accountability as more established marketing channels. And not just in terms of driving traffic, but also in adding value to the bottom line…

Conversion Fest
Contest Entry

Forget About The Conversions: Give Value to Get Value

Twitter is an extremely valuable marketing tool for many businesses. It’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned after true value is given.

10 Social Media Research Strategies to Inject Your Next Blog Post With ‘Roids

Content enhancers are supplementary informational artifacts – like spices added to a meal – that can boost the flavor of your writing, making it more enjoyable. Find out how to discover content enhancers that increase the motivation for readers to discuss, comment on, bookmark and share your content, increasing it’s reach and impact.

The Social Media Manifesto for Customer Success

By changing a single word from “support” to “success” – you can change the operational mindset of your company and how you interact with your customers. Rather than being a reactive mechanism that merely absorbs frustration, you can design a culture of proactive enablement predicated on creating ways for your customers to achieve success.

Conversion Heroes Part 9: Social Media Marketing – An Interview with Tamar Weinberg

In this Conversion Heroes interview, Tamar Weinberg discusses social media marketing, metrics, branding and development of a personal social style. Are you a creator, curator or commenter?

[HOW TO] Make Viral Contest Landing Pages with Social Media Widgets

By adding interactive Twitter and Facebook widgets to your landing pages, you can help make your contests spread via viral network effects. I thought I’d share a simple 7-step technique we use at Unbounce for making viral landing pages for contests.

Conversion Heroes Part 2: Social Media Conversion – an Interview with Dan Martell

Dan Martell discusses social media marketing, conversions and engagement strategies you can use to reach and convert more customers via social media.

The 7 Secrets of Social Media Conversion [INFOGRAPHIC]

If you’re using Twitter, Facebook, LinkedIn etc. to drive traffic to your business – but the results are less than inspiring – you’re probably making fundamental mistakes during the conversion phase of the social media conversion funnel (see the infographic in this post).

Why Can’t I Retweet a Message Inside a Twitter List?

This is a bit of a pet peeve of mine. Dont get me wrong, I love Twitter lists. When you have a big following, they let you segment and prioritize without kicking everyone out of the ark. What I don’t get is why they turn off the RT feature when you are viewing content fromContinue Reading

Social Karma: The 2 Most Important Twitter Lists You’ll Ever Create

This is a simple idea that came to me late tonight while doing my regular Twitter karma health check. A karma health check is just an exercise to see who is talking about you in either a positive or negative way via one of many social media channels. The basic concept is to maintain 2Continue Reading

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