The B2B Social Marketing Universe [Infographic]

The B2B social media universe

Earlier this week we started talking about using social media to generate B2B leads, and today we’re going to follow up with some more stats on the subject – not that we’re trying to ram the message down your throat that social is good for business or anything…

The infographic below (changing into a lawyers voice), will show within reasonable doubt, that in fact, social media should be a big part of your B2B marketing strategy. And furthermore, should be a high priority piece of your planning for every marketing campaign.

Some Highlights

  • Everything starts with your blog: If you want to share or start a conversation with social media, you need a story. Your story is your content. So focus on creating industry leading, original content on your blog, so people will link to you, subscribe to your RSS and come back.
  • Where are B2B companies spending time on social networks?:
    • Facebook: 34.6%
    • Twitter: 25.6%
    • LinkedIn: 25.3%

Does that make sense?

Other studies show that LinkedIn generates more B2B leads that all of the the other social networks. I guess you have to test it with your target market to see what works best for you. But one thing I will say in LinkedIn’s favor is that it’s targeting/segmentation abilities are second to none and allow you to really hone in on your target market.

The jury says: Don’t forget to use the tweetable stats and quotes at the bottom of the page so you can show off your new social B2B marketing education. Along with the 3 bonus blog posts on the subject of B2B social media marketing.

You’re welcome.

Tweetable Stats

  • 34.6% of B2B companies are active on Facebook to promote their blog and build brand ambassadors
    » Tweet This «
  • [Infographic] Your blog is your inbound marketing shuttle, sending our content and returning with leads
    » Tweet This «
  • [Infographic] 25.3% of B2B marketers use LinkedIn to reach high profile influencers
    » Tweet This «

Useful Links About “B2B Marketing With Social Media”

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Joe Aro

    What do you think of automated back link submission software?

    • Oli Gardner

      Do you have an example Joe?
      Gnerally I’m not a fan of automated software, but I’m not familiar with the specifics of what you’re referring to.

  2. Links for September 27, 2012 | Andrzej's Links

    […] The B2B Social Marketing Universe [Infographic] […]

  3. Ruth Zive

    I dunno, Google+ is just hanging there, like Space Junk, in the middle of this infographic. I think that Google+ is grossly underestimated, if only because it is owned by Google and content shared on Google+ is weighted heavier as part of the search algorithm. I’d be interested in how (or if) that platform is being leveraged by B2B.

    Otherwise, the info graphic rocks! I don’t need any arm twisting…

    • Oli Gardner

      I agree re: Google+, but it’s just got so many usability issues that adoption is not what it should be. Hopefully in time they’ll get one of their apps right :)

  4. Jason Miller

    Hi Oli,

    Thanks for including our infographic. This one was a lot of fun to put together. Love the Tweetable stats as well!

    A lot of the data we used in that infographic is from our new Definitive Guide to Social Marketing which is available as a download here:
    Thanks again!

    Jason Miller – Marketo

    • Oli Gardner

      Your very welcome Jason – and thanks for putting it together and sharing your document.


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