The Landing Page & Conversion Rate Optimization Blog

Conversion Economics – Finding Your Customer Acquisition Sweet Spot

An economics lesson in how to balance your marketing and conversion optimization budget to find your Cost Per Acquisition (CPA) sweet spot and bring in customers at the right price. BTW – use this to convince your boss about conversion.

The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated

Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA). Buttons onContinue Reading

What is a Twitter Landing Page?

Twitter landing pages have become a popular method of providing customized experiences for social media visitors. But exactly what is a Twitter landing page, and how do they compare to the other types of landing page you might be using for your internet marketing? I’ll answer that question and provide some examples of Twitter landingContinue Reading

8 Wicked Landing Page Articles – An October Retrospective

October brought us Halloween. Again… But it also brought a plethora of new insight in the realm of conversion marketing and landing pages. Wieeeoouu!!! I thought you’d be excited!!! For Unbounce the company, October saw us move into a new office space, and take our landing page product to new heights (read: more features andContinue Reading

NO Barrier To Entry – A Conversion Marketing Axiom

An Axiom, outside the realm of logic or mathematics, is (to quote Wikipedia) an established principle of some field. Today, I would like to propose the creation of a new ideal, a new axiom, in the field of Conversion Marketing. An ideal is something to strive for. A goal – perhaps lofty – that oneContinue Reading

7 Easy Exercises to Boost Your Landing Page Health

Today we come to the end of the 7 Days to a Better Landing Page series, and I’m going to leave you with a series of exercises you can use to keep the momentum going after you launch a landing page. If you are in the business of creating marketing campaigns, I’m hoping you areContinue Reading

7 Benefits of Using Landing Pages

Any online marketing campaign is a candidate for the use of a landing page. On Day 6 of our 7 Days to a Better Landing Page series, I’ll explain the benefits you can expect to see by incorporating a landing page into your marketing process. Here are the 7 reasons why landing pages make yourContinue Reading

7 Guaranteed Ways to Make Your Customers Leave Your Landing Page

It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page. I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going toContinue Reading

The Conversion Marketing Scorecard

Let’s start with a simple statement: Most Landing Pages Suck More Than You Think! Following the principles of denial, the first step in recovery is admitting that you have a problem. If you followed my last post about the 4 Truths of Conversion Marketing, you’ll know that there is a fair amount of psychology involvedContinue Reading

The 4 Truths of Conversion Marketing

In an earlier post, I likened customer interaction with your landing page to a dance between 2 parties. The primary point of that article was to understand the questions and barriers facing your potential customers, and to unlock a strategy for dealing with these issues. Key to this process was understanding what your customer isContinue Reading

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