Click me, squeeze me! Go on, I dare you.
Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA).
Buttons on the web have always been a bit lame, forcing designers to find creative ways to improve the customers’ level of click desire.
Well listen up, cos it’s all about to change. Sorta. Kinda. Perhaps in a little while.
Or right away if you use the Safari web browser (sadly I don’t – I’m still a Firefox lover).
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Tags: call to action, Conversion Marketing, Conversion Rate Optimization, Landing Page Design, landing pages
A little bird told me you should have a safe and friendly nest for your Twitter visitors
Twitter landing pages have become a popular method of providing customized experiences for social media visitors.
But exactly what is a Twitter landing page, and how do they compare to the other types of landing page you might be using for your internet marketing? I’ll answer that question and provide some examples of Twitter landing pages that other people have created.
Twitter Landing Pages
A Twitter landing page is a page on your website specifically designed to receive inbound traffic from your profile on Twitter. If you use Twitter to promote your personal or business brand, then just like any other form of campaign or advertising, the effectiveness of your traffic is directly related to the experience you create for your visitors.
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Tags: Conversion Marketing, landing pages, Social Media, Twitter
Halloween, pumpkins and landing pages.
October brought us Halloween. Again… But it also brought a plethora of new insight in the realm of conversion marketing and landing pages.
Wieeeoouu!!! I thought you’d be excited!!!
For Unbounce the company, October saw us move into a new office space, and take our landing page product to new heights (read: more features and more bugs).
In December we’ll be releasing a private beta version of the Unbounce landing page service, and we can’t wait. We’re demo’ing like crazy right now and the feedback so far has been very positive.
If you want to participate in this private beta, head to the Unbounce.com homepage and sign up. Then come on back here to check out the list of cool content we wrote over the last 4 weeks:
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Tags: Conversion Marketing, Landing Page Optimization, landing pages
Let your customers through.
An Axiom, outside the realm of logic or mathematics, is (to quote Wikipedia) an established principle of some field. Today, I would like to propose the creation of a new ideal, a new axiom, in the field of Conversion Marketing.
An ideal is something to strive for. A goal – perhaps lofty – that one aspires to achieve in their work or life.
When it comes to conversion, it pays dividends to reduce the barriers to entry for your potential customers. A free flowing traverse of your online sales funnel; from ad, to landing page, to conversion action is the ultimate goal. And it stands to reason that you will have a greater conversion rate with a low barrier to entry.
That’s the traditional thinking on the subject – mainly from a usability or interaction design perspective.
Low No Barrier to Entry
I’m suggesting that in order to achieve a low barrier to entry, we need to aim for NO barrier to entry.
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Tags: Conversion Marketing, Landing Page Design
By splitting your budget between traffic and optimization you can find your cost per acquisition sweet spot.
Here’s a little injection of cool with your morning coffee.
Not only is spending a portion of your marketing budget on landing pages beneficial to your bottom line, there’s a way to predict how much you should be spending to optimize your Cost Per Acquisition (CPA).
And today I’ll share that with you.
Unbounce CEO Rick Perreault is actually the architect of this particular theorem, I’m just taking credit for it by writing the blog post.
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Tags: Conversion Marketing, CPA, economics
You have to work on your landing pages to maintain a healthy conversion rate.
Today we come to the end of the 7 Days to a Better Landing Page series, and I’m going to leave you with a series of exercises you can use to keep the momentum going after you launch a landing page.
If you are in the business of creating marketing campaigns, I’m hoping you are using landing pages focus your paid traffic. And hopefully, you’ve also employed some of the tactics and strategies we’ve discussed on the Unbounce blog to enhance it’s performance.
Using a landing page puts you ahead of the game
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Tags: Conversion Marketing, Landing Page Design, Landing Page Optimization
Any online marketing campaign is a candidate for the use of a landing page. On Day 6 of our 7 Days to a Better Landing Page series, I’ll explain the benefits you can expect to see by incorporating a landing page into your marketing process.
Here are the 7 reasons why landing pages make your eMarketing more effective:
Note: For the purposes of this list we are talking about standalone landing pages, which are separate pages that aren’t part of the regular website architecture (i.e. they are only reached via external advertising (email, PPC etc.) – not internal site links or navigation.
1. Increased Conversions by Default
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Tags: Conversion Marketing, Landing Page Optimization, landing pages
We're sad to see you leave our landing page. Please click here to be redirected in an infinite loop to the same page.
It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page.
I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going to do a quick recap on that before expanding on the subject.
7 Ways to Turn Visitors Away
There are 2 primary types of offensive behavior that will make your customers hightail it from your landing page. There’s the honest type of mistake – where you’ve unwittingly incorporated some usability issues into your design. And there’s the cheap spammy behavior that people use in the hopes of making a quick buck.
I’ve seen talented marketers do both, usually through some misguided notion that the campaign is all that matters. Wrong.
Big Idea – It’s About More Than Just The Campaign
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Tags: Conversion Marketing, Landing Page Design, Landing Page Optimization
How awesome or lame is your landing page? There's no hiding from the Conversion Marketing Scorecard.
Let’s start with a simple statement: Most Landing Pages Suck More Than You Think!
Following the principles of denial, the first step in recovery is admitting that you have a problem. If you followed my last post about the 4 Truths of Conversion Marketing, you’ll know that there is a fair amount of psychology involved in delivering the best landing page experiences.
To make things easier, I’ve created an interactive scorecard that walks you through the “4 Truths” and allows you to apply them to your existing landing pages in a simple checklist format.
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Tags: Conversion Marketing, conversion rate, Landing Page Design, Landing Page Optimization, landing pages
If you can understand the 4 fundamental aspects of visitor behavior you can design for better conversions.
In an earlier post, I likened customer interaction with your landing page to a dance between 2 parties. The primary point of that article was to understand the questions and barriers facing your potential customers, and to unlock a strategy for dealing with these issues.
Key to this process was understanding what your customer is thinking during their visit. We learned that there are 4 primary questions to be considered:
- What is this?
- How can it help me?
- Why should I trust you?
- How do I participate?
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Tags: A|B testing, Conversion Marketing, conversion rate, Landing Page Design, landing pages
