Build, Publish & A/B Test Landing Pages Without IT
“My name is Earl. My conversion rate sucks, and I can’t stop sending traffic to my homepage.” Well done, you just passed the unofficial first test of landing page rehab. Now study the infographic to see where each step in the program should be applied to the conversion funnel.
Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
Quick post to show an infographic from Wix.com about developers vs. designers. Pretty funny, and bang on with the stereotypes. Are you a designer or developer? Designers, shouldn’t you be getting paid the same as developers? Come on, vent! Have a go at the other guys in the comments.
You can improve your AdWords quality score and conversion rate by using targeted, promotion-specific landing pages for your PPC campaigns. This post will teach you how to leverage landing pages to lower you cost-per-click.
The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format. How to use the scorecard to score your page Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive atContinue Reading
If you’re using Twitter, Facebook, LinkedIn etc. to drive traffic to your business – but the results are less than inspiring – you’re probably making fundamental mistakes during the conversion phase of the social media conversion funnel (see the infographic in this post).
Today’s landing page example comes from WebTrends.com, a web analytics company. It’s a great demonstration of how to make B2B lead capture simple and clean. Type of Landing Page: Lead Gen Source: WebTrends.com Built Using Unbounce: No
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
