The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format.
How to use the scorecard to score your page
Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive at your score. The goal is to get a quick ballpark sense of how good your landing page is and how many rules your page is breaking. You probably wouldn’t want to do this exercise on a page that’s doing really well as rules and best practices are only a starting point and you should never interfere with a successful campaign.
Then take all your “No” responses and create a “To Do List” of things to improve on your page.
Good luck. And remember, a sucky score means you have loads of extra conversions to make when you fix it…
About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
