The 5-Minute Conversion Health-Check Scorecard

The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format.

The landing page scorecard infographic

How to use the scorecard to score your page

Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive at your score. The goal is to get a quick ballpark sense of how good your landing page is and how many rules your page is breaking. You probably wouldn’t want to do this exercise on a page that’s doing really well as rules and best practices are only a starting point and you should never interfere with a successful campaign.

Then take all your “No” responses and create a “To Do List” of things to improve on your page.

Good luck. And remember, a sucky score means you have loads of extra conversions to make when you fix it…

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


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  2. Glenn C.

    Font Too Small to Read (Have consideration for people over 50, we read this stuff too.)rnrnI think your scorecard wouldl be useful, if I could read it. I presume it’s a graphic because it doesn’t scale up in my browser.rnrnReally, I can’t use it at all because of this.rnrnGlenn

  3. Oli Gardner

    Hi Glenn,
    Thanks for the feedback. I’m going to make a web based version at some point – which will help with the size issue. My apologies that you were unable to read it properly. (Yes it is a graphic).

  4. Ricardo Falt

    As a Newbie, I am constantly searching on the net for articles that can guide me. Thank you

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  8. bilal qayyum

    font is too small… i think landing page could be a source that can make influence of the audience.. so better optimized pages could get better audience.. i’m also using sales funnel to track the visit’s in & out.

    • Oli Gardner

      Hi Bilal,
      If you mean the font is too small on the graphic – just click on it and click again to get the full-size version – it should be fine then.

  9. Elsevier India

    its very good knowledge sharing post, If you really want to know for best medical or health books, you could read this site: Medical Books

  10. fbcovers99

    As a Newbie, I am constantly searching on the net for articles that can guide me. Thank you

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