The MR. MEN Guide to Landing Pages, Conversion & Absurd Metaphor [Cartoongraphic]

You'd be happy too if you were a yellow cartoon ball with a smile to rival Julia Roberts.
You'd be happy too if you were a yellow cartoon ball with a smile to rival Julia Roberts. (Images from Ladybird Books)

Landing pages, conversion rate optimization, bounce rate, blah, blah, blah, blah, yada yada yada.

As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.

Landing Pages Made Simple

I find metaphor can greatly aid the process of communication – although as you’ll infer from the title of this post – my examples can at times be a bit of a stretch. Hopefully, this bunch are clear enough to mean something.

And so, with no further posturing or technical jargon, I present to you – The MR. MEN Guide to Landing Pages, Conversion and Absurd Metaphor.


About the Mr. Men

The Mr. Men show and book series were one of my favourite things as a kid, so this is my way of an homage to their enduring coolness as a brand.

They were created by Roger Hargreaves in the 70s and have been an evolving group of characters in children’s TV and books ever since.

Can you think of any more Mr. Men conversion metaphors?
  • Is there a person in your office that’s like a Mr. Men character?
  • How does Mr. Tickle or Mr. Bump relate to your marketing process or philosophy?

I hope you found this little design exercise enjoyable. Please let me know if you did and share it with anyone you think might get a giggle from it.

Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. CK

    Fantastic! I love it… thanks for the laugh!

  2. Shelby

    Great job! Very fun to read!

  3. Scott Brinker

    Nothing is ever quite as funny as the truth! That’s hilarious (and oddly inspiring). Great post.

  4. keepitlucid

    Great post for me to read on a Friday. These “characters” can be frustrating in real life, but it's fun to see them as cartoons. It helps to confirm how silly we can be.

  5. iphone firmware

    Loved Reading this post, many thanks for the information.

  6. lbrmusic

    This post = Awesome!

  7. Peter

    Great analogy! I really like it!
    Recently I started posting interestnig analogies I found on the web I thought it could be a good idea to create a place where people can share useful analogies such as yours.

  8. Dino Dogan (@dino_dogan)

    hey Oli, did you make the infograph? What did you use? Photoshop or…?

    • Oli Gardner

      Hey Dino,
      All hand drawn in Photoshop (except for the characters – which were sourced off the web).

  9. Naomi Niles

    LOVED it!!

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  11. Kim Tetzlaff

    Really great blogpost ;)

  12. Aaron

    Great cartoon. But I don’t understand why Mr. Happy doesn’t like Mr Worry’s obsession with A/B Testing?

  13. Oli Gardner

    Haha, yeah, it’s more out of concern for Mr. Worry not getting too stressed. It’s based on part of Mr. Worry’s character where he keeps cycling through new ideas all the time – and Mr. Happy thinks he should chill out a bit (stop those wrinkles from appearing on his forehead).

    Characters aside, a healthy obsession with A/B testing is always a good thing in the real world :)

  14. Dave

    What a fun and interesting way to show a guide to landing pages. Love it!

    • Oli Gardner

      OMG (teenage reaction) – I had so much fun writing and designing this post It’s rare that you can come across an idea that works as well as this. Shows the power of characters when telling a story. Burt then, I guess that’s the whole point.

  15. web designer meath

    Fantastic Olli. You should win an award for your posts. I too like using analogies and posts. I told a client recently that they were driving a banger and were wondering why they couldn’t keep up with the Rolls Royce (ie competing website). This stuck in their mind so much that it won me the contract.

    • Oli Gardner

      Thank you! Wow. Glad you enjoyed my metaphorical indulgence (I cant resist it or really communicate any other way). Glad your instance landed you a gig too! That’s awesome.


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  17. TechMD

    haha it doesnt matter how many times i see this it’ll always be hilarious

  18. Jesse

    This gave me a much needed smile to break up the workday, thanks Oli!

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  20. Sara Thornton

    Cute post!

    Some additional by-standers:

    Mr Messy: Who has spelling/grammar/punctuation errors in their content.
    Mr Lazy: Has a new product/service, but hasn’t updated their website, and so no-one actually knows about it.
    Mr Nonsense: Who sends out spam emails, and other unwelcome e-clutter.
    Little Miss Chatterbox: The waffler. You can’t finish a full page on their website, because you fall asleep half way through, and you never truly know the point they were trying to make.
    Mr Rude: The one who doesn’t deal well with bad reviews, and instead bites back a retort, rather than apologising to the customer and trying to understand how to improve their business to create more happy customers.
    Mr Daydream: Who puts up a website and instantly thinks he will be overrun by customers wanting to buy his wares.
    Mr Quiet: Who is scared of social media, and afraid to market himself.
    Mr Wrong: He has products on his website that you can no longer buy, and prices that are out of date (or just incorrect from the get go).
    Little Miss Stubborn: Convinced that “her way is right”, she can’t entertain the advice of others, and so is stuck doing the same old thing, with the same old result.
    Little Miss Wise: The expert that we go to for advice. She has our trust and our respect.
    Little Miss Fun: SEOMoz springs to mind – I love their sense of humour, and a spoonful of chuckle helps the SEO medicine go down.
    Little Miss Helpful: The awesome companies and people that go out of their way to help you. They want you to succeed, and they take great delight in helping you get there. They are the gems, the forum supporters, the goodies of the business world. Long may they reign!

    • Oli Gardner

      That’s an awesome (and big) list of other characters Sara!! Thanks for sharing.