Pay-Per-Click marketing is like online dating: it’s all about making a match, baby! Learn how to make your PPC ads match your landing pages and take your performance marketing to a whole new level.
Check out this free case study in which Joanna from Copy Hackers wrote high converting copy for a client (without actually writing) – and saw a lift of 103%.
Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
Unbounce is on a search to uncover the top 100 posts about the subjects of conversion: Conversion centered design Conversion rate optimization Landing page optimization Testing (A/B or MVT) Lead generation Landing pages Converting social media traffic Converting PPC traffic Converting email traffic Converting display banner traffic We’ll be compiling them into a greatest hitsContinue Reading
Today’s guest post is a conversion optimization case study by Kevin Kaiser from Surety Bonds. In my last post I referenced their lead capture form as a good example of how to keep your CTA above the fold on a lead gen landing page. Kevin discusses how he optimized a primary conversion goal – toContinue Reading
The Final Countdown by Europe is ringing in my ears as I write this post. It’s officially “down to the wire” time for the Unbounce team and as anyone from a start-up can attest, there just ain’t enough hours in the day. Get in on the landing page action before we open it up toContinue Reading
In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym.Continue Reading
For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully the lolcat is enough to bring a smile to your face. Remember to sing along. Preferably after a few egg nog’s or Christmas Ale’s. (It’ll be funnier).
Optimizing your landing pages or website to perform better is a no-brainer, but if you’re short on time or resources then it helps to have a bag full of tricks to kick things off. The collection of links below brings together over 500 tips on conversion rate optimization and landing page improvement. Naturally, there willContinue Reading
October brought us Halloween. Again… But it also brought a plethora of new insight in the realm of conversion marketing and landing pages. Wieeeoouu!!! I thought you’d be excited!!! For Unbounce the company, October saw us move into a new office space, and take our landing page product to new heights (read: more features andContinue Reading