Unbounce is on a search to uncover the top 100 posts about the subjects of conversion:
We’ll be compiling them into a greatest hits compendium with some analysis and organization based on content.
So, if you have written a great post, or know about a post you think is worthy, add it to the list in the comments.
Go…
Today’s guest post is a conversion optimization case study by Kevin Kaiser from Surety Bonds. In my last post I referenced their lead capture form as a good example of how to keep your CTA above the fold on a lead gen landing page. Kevin discusses how he optimized a primary conversion goal – to have more customers complete a lead capture form to receive a quote.
Over to you Kevin.
Many people approach their web marketing strategy mainly as getting people to their site. They take for granted that once a visitor gets there, the visitor will do exactly what they want them to do.
Unfortunately, this is rarely the case. A complete web marketer realizes that you need to tell people what to do when they get to your site. Â The rest of this post will explain some of the things I performed on SuretyBonds.com to help increase conversions by 27%.
The Final Countdown by Europe is ringing in my ears as I write this post. It’s officially “down to the wire” time for the Unbounce team and as anyone from a start-up can attest, there just ain’t enough hours in the day.
We’ve opened the doors to a select few companies for a very private Alpha period right now, shortly to be followed by our Beta launch in a week or so.
In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym.
It's time to whip that 2009 marketing stomach into fighting shape!
As an added incentive, I’ve decided to get you to sign a completely non-binding contract with yourself.
What do you want for Christmas? (Photo Credit: ICanHasCheezburger.com)
For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully the lolcat is enough to bring a smile to your face.
Remember to sing along. Preferably after a few egg nog’s or Christmas Ale’s. (It’ll be funnier).
All tips are appreciated. Here's 544 ways to make you landing pages convert more effectively.
Optimizing your landing pages or website to perform better is a no-brainer, but if you’re short on time or resources then it helps to have a bag full of tricks to kick things off.
The collection of links below brings together over 500 tips on conversion rate optimization and landing page improvement.
Naturally, there will be some repetition of the core principles, but it’s a good idea to read the perspective of several experts when forming your own opinion.
October brought us Halloween. Again… But it also brought a plethora of new insight in the realm of conversion marketing and landing pages. Wieeeoouu!!! I thought you’d be excited!!! For Unbounce the company, October saw us move into a new office space, and take our landing page product to new heights (read: more features and more bugs).
In December we’ll be releasing a private beta version of the Unboune landing page service, and we can’t wait. We’re demo’ing like crazy right now and the feedback so far has been very positive. If you want to participate in this private beta, head to the Unbounce.com homepage and sign up. Then come on back here to check out the list of cool content we wrote over the last 4 weeks:
You have to work on your landing pages to maintain a healthy conversion rate.
Today we come to the end of the 7 Days to a Better Landing Page series, and I’m going to leave you with a series of exercises you can use to keep the momentum going after you launch a landing page.
If you are in the business of creating marketing campaigns, I’m hoping you are using landing pages focus your paid traffic. And hopefully, you’ve also employed some of the tactics and strategies we’ve discussed on the Unbounce blog to enhance it’s performance.
Any online marketing campaign is a candidate for the use of a landing page. On Day 6 of our 7 Days to a Better Landing Page series, I’ll explain the benefits you can expect to see by incorporating a landing page into your marketing process.
Here are the 7 reasons why landing pages make your eMarketing more effective:
Note: For the purposes of this list we are talking about standalone landing pages, which are separate pages that aren’t part of the regular website architecture (i.e. they are only reached via external advertising (email, PPC etc.) – not internal site links or navigation.
We're sad to see you leave our landing page. Please click here to be redirected in an infinite loop to the same page.
It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page.
I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going to do a quick recap on that before expanding on the subject.
There are 2 primary types of offensive behavior that will make your customers hightail it from your landing page. There’s the honest type of mistake – where you’ve unwittingly incorporated some usability issues into your design. And there’s the cheap spammy behavior that people use in the hopes of making a quick buck.
I’ve seen talented marketers do both, usually through some misguided notion that the campaign is all that matters. Wrong.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
