Would You Change Your Name for a Better SEO Rank?

Inbound links based on your personal brand/celebrity/expertise, either from bios in guest posts or references to you based on your subject knowledge, can be a big factor in determining organic search rank. Tonight this got me thinking…

Sitting out on my balcony, observing the Vancouver dumpster divers and other such finery of downtown living, I thought to myself:

Self: What if I legally changed my name to Mr. Landing Pages?

Then every time I get to leave my signature on a “do follow” site, I’d be giving my business (Unbounce does landing pages in case you hadn’t got that yet) a boost in organic search.

Something to think about.

Notice how the category for this post is “Landing Pages” – giving my future name brand exposure already.

Other (in)famous name changes

This post has a classic example – perfect for brand building purposes.

Trout Fishing in America

A California teen changed his name to this, after reading a Richard Brautigan novella.

Having just checked out “Trout fishing in America” – he’s not on page 1 of Google. Although, there does appear to be a band named Trout fishing in America. How awesome is that?!

Golden Palace: The kings of the PR stunt

Show me the money. That’s what it comes down to. Over the last couple of years, several people have auctioned or rented their physical real estate (body parts) for advertising purposes. And it’s very viral.

It might actually be fun to have one of the world’s most ridiculous names for a while. Incidentally, I just checked with the BC government and it looks like it could set me back about $850 to make it official. Perhaps the time and money would be better spent on eLance.com or oDesk.com to hire someone to do link building for me.

I’m in as long as we get to page 1 of Google for “Landing Pages”…

Oli Gardner (aka Mr. Landing Pages)

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Ryan Kelly

    You crack me up, Mr. Landing Pages :) You might think of some kind of js widget people can copy and paste on their site that links over to you with the kw you want. We did this for a while, and we’re bringing it back :) You can even be really slick and have it rotate through several keywords.

    • Oli Gardner

      Interesting, might hit you up for some more details on that one Mr SEO. Analysis Tool.

  2. Mr. SEO Analysis Tool

    Oh, wait, I should have done it this way, right?

  3. dougal

    Louis CK approached the same thing in one of his great sketches:


    “You can name your kid anything…”

    • Oli Gardner

      That’s awesome mate. I’d like to call my son “Ladies and Gentlemenn”. Gold.

  4. Matizmo technology Marketing Agency

    Great idea.. might try that someday. ;-)

  5. sajib

    A BC Search Engine Optimization simplifies this process and works for you and your business. We carefully craft your website to be search-engine and human-visitors friendly. That said, we strategically place links around the net – so your site is recognized by Google as top-notch in its keyword domain. A BC Search Engine Optimization specialist only follows white-hat techniques that will spur your site to the top position of search engine placements.

  6. Frank Racette "guerrilla marketig ideas"

    I fell on this page looking for guerrilla marketing example and the guy with the chicken is way to funny.

    Not sure if calling your self mr. landing page is a good idea if you are single and looking to pick up some dates but online you’d be a king.

    • Oli Gardner

      lol. Yup, Golden Palace have had some pretty funny stuff done on their behalf. (and on purpose after the fact).

      Yeah, definitely wouldn’t like to introduce myself at a bar as Mr. Landing Page – kinda dirty/nerdy.

  7. Top 10 Articles By Mr. Landing Page | Unbounce

    […] Would You Change Your Name for SEO? […]

  8. cmsbuffet

    It makes sense.
    I looked for a diamond business in my area, and i found a lawyer web site. The lawyer’s last name was.. Diamond.