Inbound Marketing Definition A permission-based marketing approach that focuses on attracting leads through useful content, engagement and optimization. Coined by HubSpot CEO Brian Halligan, inbound marketing is all about developing awesome content to attract and convert qualified leads. “If you have more brains than money, focus on inbound marketing.” — @GuyKawasaki Tweet This Resources 17 Powerful AI Marketing Tools to Increase Productivity The 6-Step Inbound Marketing Process [Infographic] Inbound Methodology: The Best Way to Turn Strangers into Customers and Promoters of Your Business