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The Power of Vulnerability in Copywriting [PODCAST] Thumbnail

The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.
A Legendary Copywriting Formula 4 U [PODCAST] Thumbnail

A Legendary Copywriting Formula 4 U [PODCAST]

In this episode of the Call to Action podcast, we explore how writing an About Page isn't always about you. Then, direct response copywriter Marc Aarons shares how he writes killer landing page copy... every time.
The 5 Skills Every Content Marketer Must Have [PODCAST] Thumbnail

The 5 Skills Every Content Marketer Must Have [PODCAST]

What does it take to be a successful content marketer? According to Demian Farnworth of Copyblogger, it takes a touch more than just dedication and a steady flow of caffeine. Learn how you can succeed as a web writer in this episode of the Call to Action Podcast.
5 Subtle Yet Super Powerful Copywriting Tips Thumbnail

5 Subtle Yet Super Powerful Copywriting Tips

Marketing is like martial arts. You can grow by taking aggressive action, or you can step back and target "pressure points" by finding small tweaks that create big wins. The same is true of your copywriting, so take heed of these five simple techniques for crafting compelling copy.

Conversion Heroes Part 1: Copywriting for Landing Pages – An Interview with Roberta Rosenberg

Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.com … Continued