Marketing is like martial arts. You can grow by taking aggressive action, or you can step back and target "pressure points" by finding small tweaks that create big wins. The same is true of your copywriting, so take heed of these five simple techniques for crafting compelling copy.
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We no longer live in the Mad Men era, so why should you follow Ogilvy's advice when writing landing page copy? In this post, conversion copywriter Joanna Wiebe sets the record straight by challenging an old copywriting “best practice.”
You don't have to be Hemingway to write powerful landing page copy, but you have to understand what inspires people to take action. Don't publish your page until you've followed this simple copywriting advice.
Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.
The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.
The 10 finalists in our Conversion Copywriting Contest have been selected and critiqued by our team of all-star copywriting experts. Now their fate rests within your hands. Cast your vote for the most persuasive landing page!
Are you a pro at writing copy that converts? Show your stuff in our Conversion Copywriting Contest and you could win a trip to the Call to Action Conference, our three-day mega-event in Vancouver featuring talks from — and parties with — the world’s top conversion experts.
No matter how beautiful your landing page is, it's the actual words on the page that persuade prospects to click. If you've ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won't just make you a better writer – it'll make you a smarter marketer and a cooler human being.
Telling a compelling story on your landing page is great start to engaging and converting visitors... but what if you don't fancy yourself much of a storyteller? We've got a series of copywriting formulas to help you spin your tale, straight from the toolbox of expert copywriter Amy Harrison.
Sometimes conventional wisdom isn't so wise. Here are three landing page copywriting "best practices" that could be hurting your conversions rates.