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5 Subtle Yet Super Powerful Copywriting Tips Thumbnail

5 Subtle Yet Super Powerful Copywriting Tips

Marketing is like martial arts. You can grow by taking aggressive action, or you can step back and target "pressure points" by finding small tweaks that create big wins. The same is true of your copywriting, so take heed of these five simple techniques for crafting compelling copy.

Conversion Heroes Part 1: Copywriting for Landing Pages – An Interview with Roberta Rosenberg

Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.com … Continued
3 Heavy-Hitting Conference Talks About Copywriting Thumbnail

3 Heavy-Hitting Conference Talks About Copywriting

The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.
The Power of Vulnerability in Copywriting [PODCAST] Thumbnail

The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.